New bingo licensing agreement with Playtech

New bingo licensing agreement with Playtech

Unibet has signed an exclusive multi-year bingo licensing agreement with
Playtech which will provide Unibet with its industry leading,
multi-currency, multi-language platform through its subsidiary, Virtue
Fusion, which Unibet will use to grow its pan-European bingo business.

Under the terms of the agreement, MariaBingo.com and Bingo.com, both
among the largest online bingo communities in the European market, will
also switch to Playtech's Virtue Fusion network together with Unibet's
other white label sites.  

Unibet has been a licensee of GTS, Playtech's games tab platform
provider, since 2006 and the new agreement greatly strengthens the
relationship and offers enhanced scope for integration and cross-selling
between the two products.

“This agreement marks a very positive step for Unibet bingo and we are
pleased to be working with Playtech. We're happy that Virtue Fusion have
delivered a strong bingo client - designed by Unibet's own in house UX
team - which allows Unibet to gain the benefits of being on a network
whilst retaining the unique offer in the market which is central to our
strategy”, says Henrik Tjärnström, CEO Unibet.

Commenting on the agreement Playtech's Chief Executive, Mor Weizer,
said: "This is undoubtedly one of the most significant B2B bingo deals
over the past few years. The deal reinforces the strength of Playtech's
bingo product and its ability to compete in the European market. We are
delighted to be growing our relationship with Unibet and are excited by
the cross-selling opportunities that today's announcement will make
possible."

For more information:

Henrik Tjärnström, CEO           +44 7515 975 629