Health Enhancement Products Hires Troy Davis From Greenwater Global as Its Operations Manager

SCOTTSDALE, AZ--(Marketwire - January 10, 2011) - Health Enhancement Products, Inc. (OTCBB: HEPI) has hired Troy Davis to immediately fill the newly created position of Operations Manager.

Mr. Davis, with nearly 20 years of operations management experience, brings to HEPI a background that includes being the COO of Greenwater Global, a company focused on training and servicing algae facilities through automated production and control processes. Previous to Greenwater Global, Mr. Davis was the President of a Consulting firm that specialized in business strategy, operations, process improvement, automation and supply chain management.

Mr. Davis obtained his B.S. from Western International University and achieved SSMBB (Six Sigma Master Black Belt Certificate) from Villanova University. (Six Sigma is a quality improvement methodology structured to reduce product or service failure rates to near perfection. It uses a disciplined, data-driven approach to work toward the elimination of defects across every business area).

Mr. Davis stated, "I had an opportunity to see HEPI from the outside as a potential working partner before I was asked to join the company. After seeing the potential from an insider's point of view, I am thrilled to be part of the HEPI team. I look forward to assisting them in the logistics and execution phase of their recent contract with new distribution partner, Xooma Worldwide."

"I am very excited that Troy has agreed to come on board at HEPI. His previous experience with Greenwater Global, including creating the infrastructure and logistics needed to succeed, and his Six Sigma Certification are definitely a critical component in our production and expansion plans," stated John Gorman, HEPI Executive Vice President of Operations. "The addition of Mr. Davis is a continuation of the many strategic steps that HEPI has been taking over the last 4 months and will better prepare us for launching production under terms of our agreement with Xooma Worldwide."

About Health Enhancement Products, Inc.
Health Enhancement Products, Inc. (OTCBB: HEPI) is a health & wellness company engaged in the development of products comprised of pure, all-natural compounds that can be used as a dietary supplement and food additive. The Company's product is ProAlgaZyme ® (PAZ™) a liquid product drawn from living algae grown in purified water. The water in which the algae are grown is drawn off, filtered and bottled under the trademark ProAlgaZyme ®.

Safe Harbor Statement
Except for any historical information, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the timing of completion of a trial, actual future clinical trial results being different than the results the company has obtained to date, and the company's ability to secure funding. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and those actual results or developments may differ materially from those set forth in the forward-looking statements. The company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information or otherwise.

For more information, please visit http://www.heponline.com.

Contact Information:

Contact:
David Sasso
954-990-5451