SAN FRANCISCO, Jan. 13, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today it has finalized plans to launch a marketing initiative for the PureSleep anti-snoring device in Hong Kong and Southern China via its newly created subsidiary, YesDTC Asia Limited. The initial phase of the effort will consist of a focused direct response television campaign with possible retail distribution at a later date. The new Cantonese language advertising spot can be viewed at http://vimeo.com/18725400
PureSleep is an FDA-cleared anti-snoring dental device for the treatment of snoring. PureSleep addresses the most common form of snoring by using a technique called "mandibular repositioning." Specifically, the device gently holds the lower jaw forward thereby opening the airway to allow for more unobstructed breathing and eliminating the vibrations that cause snoring. PureSleep is custom-molded for greater comfort and effectiveness, and more affordable than other devices that are custom-made. Unlike many competitor products that are manufactured overseas with foreign supplied materials, PureSleep is manufactured in the United States to ensure product safely and quality assurance.
"While there are similar devices on the market in China, these are made of Chinese produced plastics, so many consumers are hesitant to utilize these devices," commented Christian Kirsebom, General Manager of YesDTC. He continued, "We believe a strong market exists for a much higher quality device manufactured here in the United States from 100% American made composite plastics. We plan to price PureSleep in Hong Kong at HK$498, which is approximately US$64.00, which provides us with strong margins. This is a similar price to the vastly inferior products that are already selling well in Hong Kong and the Southern cities of mainland China. While our initial marketing efforts will concentrate on television sales, and we have already received our first order for product, we are already in discussions with several retail chains. Depending on how the test launch progresses, we believe retail distribution could quickly follow."
PureSleep Asia joins YesDTC's growing product portfolio, which also includes WordSmart, the knowledge and vocabulary building program sponsored by Alex Trebek of Jeopardy!; SimplyMusic(TM), the playing-based music education system; and MediPendant(TM), the only speak and listen through the pendant medical alarm system. The Company's infomercials for SimplyMusic, MediPendant, and WordSmart can be seen at the following links, respectively, www.trysimplymusic.com/">www.trysimplymusic.com, www.medipendant.com/">www.medipendant.com, and www.vimeo.com/16363930">http://www.vimeo.com/16363930
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holdings can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.
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