Luke Entertainment Officially Changes Name to Greene Concepts, Inc.

FINRA Recognizes Company Name Change Toward Overall Brand Recognition, Market Integrity


NEW YORK, Jan. 14, 2011 (GLOBE NEWSWIRE) -- Luke Entertainment, Inc. (Pink Sheets:LKEN) proudly announces that its name change, accepted by the State of New York in early November, has been recognized by FINRA for official name change effective in the markets as part of the company's overall brand and marketing strategies. The company will retain its ticker symbol, LKEN, for the time being.

Greene Concepts CEO, Lenny Greene, states, "This was an important move for us. A company's name is its flagship and it's important that we give shareholders a name to go with the company they invest in, while at the same time allowing us to expand our brand universally as a publicly traded company."

He continues, "We have several impactful announcements to make in regards to our marketing initiatives and success with national buyers and distributors and it was important to ensure that these elements for success are released in line with a strong brand. There are several crossovers among the private and public markets and we feel confident that the name change will have a positive effect on market integrity and prospective shareholders as we move forward with this next exciting phase in which we move to market in ways like never before."

Greene Concepts' AccuBrite, Inc, creator of FreeInk4Life™, has developed a family of 25 "Do It Yourself Ink Cartridge Refilling Systems". All refilling tools, accessories, filling stations, interactive CD-Rom instruction manual, 24/7 customer service / tech support and license to unlimited FREE ink refills are included with our kits within the FreeInk4Life™ family of products. Consumers can now save thousands of dollars annually without replacing their inkjet cartridges using ABI's top of the line refill kits.

Greene Concepts Inc. is an ink technology Manufacturing and Distribution Company headquartered in Fresno CA. Chairman and Founder Lenny Greene has spent the past 30 years serving the printing needs of businesses and consumers. Greene Concepts intends to be the catalyst for the introduction of a number of innovative products and marketing strategies and to bring the world the best inks at the lowest prices so consumers and business can save time, save money, print more and print better.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Press Release prepared by NMR, LLC



            

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