EL DORADO, AR--(Marketwire - February 10, 2011) - Murphy USA, the "Low Prices" and "Friendly Service" company with more than 1,000 gasoline stores in 23 states, announced today the launch of a new social-focused website at murphyusa.com.
Designed to enrich interaction with its customers, the new Murphy USA site features quick access to all Murphy's social networks including the company's "Cheap Gas Blog," Facebook, Twitter and YouTube channels. A feed of tweets from the company's Twitter channel appears in the left column on all interior pages of the site and encourages site users to re-tweet postings.
The site also features a free download of Murphy USA's Cheap Gas Finder mobile app for both the iPhone and Android. The mobile app uses up-to-date, real-time pricing information to give customers the latest per-gallon cost from all Murphy USA gas stations near the customer's current location.
To encourage more customer feedback, the site includes instructions for using Murphy's newest customer service and communication tool, Text-Assist. Text-Assist enables customers to text complaints, ideas, suggestions and feedback directly to the company.
"At Murphy USA we are constantly pushing the envelope to give our customers more convenient ways to talk to us," stated Casey Petersen, Internet Business Specialist for Murphy USA. "The new MurphyUSA.com enables us to communicate and interact with our customers through all of our online channels -- from the website itself to mobile technology and social networks."
Murphy USA operates both kiosk style (Murphy USA) and full-service convenience stores (Murphy Express), and the site's new store locator function allows customers to search for a Murphy USA store by product line -- such as diesel fuel or sodas -- and to locate full-service Murphy Express convenience stores.
Murphy USA "Hot Deals" on store products and links to Murphy's ongoing Facebook giveaways are prominently displayed on the main page of the site. Users are encouraged to sign up for Murph-e Offers to receive store specials via email.
The Murphy USA online "Career Center" enables job seekers to search for jobs within the company that match their interests and to fill out a personal application online.
View all of the interactive features of the new Murphy USA site at MurphyUSA.com.
