STUDIO CITY, Calif., Feb. 24, 2011 (GLOBE NEWSWIRE) -- This week, Kim Kardashian walked into the Yoga Shelter to explain to H8R Dena that she's really not that bad.
The CW show takes everyday people who purport to have an unfounded "hate" for a celebrity and introduce them to that celebrity to dispel their long-held myths. In this series, a woman named Dena meets up with Kim Kardashian at a Yoga Shelter class in the Studio City studio. Mario Lopez is also involved in the show and was at the studio for the filming.
"If we can help people bust through their ignorance, I'm willing to participate," says Lisa Paskel, owner of the studio, which is part of the largest growing national chain of yoga studios, Yoga Shelter.
"People are so filled with judgment and hate before they even know somebody," says Paskel. "To take the time to get to know somebody - whether it's a celebrity or an everyday human being – that's so important. It's easy to be a hater and not treat people with respect."
H8R is an early-stage CW project which the network has declined to comment on, including when it will air. Sources have reported that H8R is casting everyday people who profess to have a deep dislike for a particular celebrity. Lisa Gregorisch-Dempsey (Extra) is producing the project.
The Studio City Yoga Shelter is a studio that offers peace in the chaos of Hollywood and has become a hotspot in just over a year since its opening for celebrities and wannabes to find a place to breathe. Lisa Paskel and her husband Eric, Yoga Shelter's founder, both spent years on-screen as actors in their own right before becoming yoga gurus.
Their people-focused business model sets trends in the yoga industry. A January Groupon offer set a record for the online service, attracting 8,400 new students to the Shelter's five studios. A recent Yelp class generated overwhelmingly positive word-of-mouth feedback from the Yelp writers invited to take part. These social media, relationship-building ideas, the Paskels believe, are key to succeeding in today's marketplace, where the consumer is at the wheel.
Paskel opened the first Yoga Shelter studio in 2004 in West Bloomfield, Michigan and has opened a new studio every year since, with locations opening around the nation every year. Yoga Shelter serves more than 1 million students and counting.
The Paskels also lead ground-breaking Trainings and Retreats, including a special two weeks this spring in Costa Rica. Yoga Shelter's Trainings are for anyone who wants to teach yoga, find like-minded friends and connect with the Self on a deeper level, all guided closely in a one-on-one teacher-student relationship. Training information can be found at www.yogashelter.com.
For information or interviews, please contact Lynne Schreiber's personal cell phone at (248) 376-0406 or lynne@yourppl.com.
For publication purposes, please include the following information: www.yogashelter.com.
Eric Paskel opened the first Yoga Shelter studio in 2004 in West Bloomfield, Michigan and has opened a new studio every year since, with locations opening around the nation every year. Yoga Shelter serves more than 1 million students and counting. For publication purposes, please include the following information: www.yogashelter.com.
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| [Image] | Yoga Shelter logo |