Mobio and NuBoard Media Sports Group Form Strategic Sports Partnership

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 18, 2011) - Vancouver-based Mobio Identity Systems, and NuBoard Media, announced today that they have entered into a strategic partnership agreement maximizing the effectiveness of Mobio's interactive technology and NuBoard Media's in-seat, promotional capabilities.

The Mobio® application enables "purchase/interact anywhere" capabilities by turning Smartphones into "payphones" and consumer-interaction devices. Using patented security technology and open source 2D barcodes, Mobio allows consumers and businesses to transact anywhere a Mobio barcode can be displayed. Mobio also gives individuals the ability to interact in marketing and promotions in real-time, during moments of emotion and stimulation, putting the company on the cutting-edge of consumer and merchant relationships of the future.

NuBoard Media's activation concept physically engages each fan directly at their seat with samples, coupons, and call-to-action items with a simultaneous mass-branding visual effect. "Our company is continually looking for new ways in which the brand on our biodegradable bags on venue seats can further enhance the fan experience at a seated sporting event," said Frank Allegro, Co-Founder of NuBoard Media. "By putting Mobio's 2D barcode practically in the hands of 70,000 fans at a stadium on the branded bag artwork or on an insert inside the bags, we can further activate the brand and capture valuable data for the brand. By merging Mobio's technology with our in-seat media vehicle, we can increase the potential of each of our company's services."

The companies are developing test markets at upcoming sporting events where fans will be greeted in-seat by NuBoard Media's instructional "mini-billboards" containing Mobio barcodes. Teams and/or event properties will experience the ability to capture critical fan data and demographics on the promotional platform as a result of the Smartphone scan.

For more information visit www.facebook.com/mobioid and http://www.nuboardmedia.com.