TokBox Epitomizes API Growth and Popularity, Doubling Number of Partners Leveraging the OpenTok API

SAN FRANCISCO, CA--(Marketwire - Apr 13, 2011) - As the market for application programming interfaces (APIs) experiences rapid, year-over-year growth, TokBox, a leading web video communications provider, is proving this out, with the number of partners using its OpenTok API growing exponentially since its November 2010 launch. In the last 45 days, the number of partners leveraging OpenTok has more than doubled with OpenTok group video chat now integrated in over 80 websites and web applications.

ProgrammableWeb, a web-based API directory, stated in its March 2011 report that growth in APIs was slow and steady through 2009, but that in 2010 the number of APIs submitted doubled year over year to 2,000 and that in the last 9 months alone, a further 1,000 have been added.

"The overall growth we've seen as APIs accelerate into the mainstream is not limited to the raw number of APIs available. We're also seeing richer, deeper sets of data being offered, plus larger numbers of applications and developers building with APIs," said Delyn Simons, Director of Developer Relations for Mashery. "TokBox is a great example of a company created as a platform, similar to SimpleGEO or Twilio, that has exposed its core video chat functionality as a service to allow developers to build and distribute new web applications."

In just over four months, OpenTok has attracted scores of partners that are using the platform for a diverse range of industries, including advanced business networking and collaboration tools in addition to group video chat for companies in the media and messaging, social networking, online news, recruitment and healthcare categories.

"We're thrilled that developers and website owners are discovering the benefits of integrating face-to-face communication into their user experience, and we are excited by the success OpenTok has achieved in just over four months," said Ian Small, CEO of TokBox. "The ability to place video chat within content in unlimited ways is giving developers the freedom to create an incredible variety of applications and enhancements, ranging from dating sites and multi-player gaming apps to recruitment and education services."

The OpenTok platform allows businesses and developers to build group video chat into their web experience in any way they choose, using an extensive set of JavaScript or ActionScript APIs. The platform is entirely flexible and customizable -- from the size, layout, motion and interaction of individual video streams, to who can see, hear and talk to whom. Any one conversation can have up to 20 participants and can take place on different web pages simultaneously, whether that is within one site or across multiple websites. That same conversation can also be watched by thousands of people. This kind of engagement increases time-on-site, drives site traffic, boosts sales, builds customer loyalty, establishes a dialogue with consumers, and much more.

About TokBox
TokBox is a leading group web video communications provider. OpenTok, the company's flagship product, is a game-changing new platform that enables websites to weave live, group video conversations into their online experience. The platform targets businesses, entrepreneurs, developers and anyone with a web presence, and harnesses the power of video like never before to drive user engagement in combination with the website's content. OpenTok-powered video conversations can be woven into nearly any web activity or wrapped around a site's content -- from shopping with friends to talking about a breaking news story -- live, face-to-face on the web. The scalable, customizable platform incorporates quality-enhancing proprietary TokBox technology and accommodates up to 20 chat participants live with thousands watching. TokBox is privately held and headquartered in San Francisco, CA.