Temporary increase in the number of shares in Björn Borg

Temporary increase in the number of shares in Björn Borg

The Annual General Meeting 2011 of Björn Borg resolved on a so-called
automatic share redemption procedure. The share redemption procedure
involves a share split, whereby one (1) existing share in the company is
split into three (3) shares. As a result of the share split, the number
of shares in Björn Borg has increased by 50,296,768 shares on 18 April
2011. The number of shares in Björn Borg is, following the share split,
75,445,152 shares.

The 50,296,768 new shares are so-called redemption shares which will be
redeemed by Björn Borg as part of the share redemption procedure.
Thereafter, the number of shares in Björn Borg will amount to
25,148,384, i.e. the same number as prior to the share split.

This information is published pursuant to the Swedish Financial
Instruments Trading Act (1991:980), Chapter 4, paragraph 9.

For further information, please contact:

Magnus Teeling, CFO, phone 08-506 33 700, magnus.teeling@bjornborg.com 

The Group owns the Björn Borg trademark and its core business is
underwear. It also offers clothes , footwear, bags, eyewear and
     fragrances through licensees. Björn Borg products are sold in
around twenty markets, of which Sweden and the Netherlands are the
largest. The Björn Borg Group has operations at every level from
branding to consumer sales in its own Björn Borg stores. Total sales of
Björn Borg products in 2010 amounted to almost SEK 1.7 billion,
excluding VAT, at the consumer level. Group net sales amounted to SEK
536 million as per December 31, 2010, with 100 employees. The Björn Borg
share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.