Lands' End Offers the Chance to Win The Great Oahu Beach Escape Vacation

DODGEVILLE, WI--(Marketwire - May 4, 2011) - Looking for the ultimate beach vacation escape? Lands' End (NASDAQ: SHLD) has partnered with the Oahu Visitors Bureau to give one lucky winner and a companion the chance to win The Great Oahu Beach Escape Vacation to explore the outdoors and take part in an active adventure on this beautiful Hawaiian island. For a chance to win, enter one of two ways from now until May 31, 2011: "like" Lands' End on Facebook at www.facebook.com/LandsEnd, enter at the "Win a Dream Trip" tab and answer "Imagine you just won -- how would you announce the exciting news in a Facebook post or email?" in an essay of 300 words; or visit www.landsend.com/hawaiicontest and complete all of the required information.

"The Lands' End team had the opportunity to experience the beautiful island of Oahu during a recent photo shoot, and we wanted to offer the chance to win an adventurous getaway to this unforgettable destination," said Ivy Spargo, general merchandise manager, Lands' End. "We were so inspired by the island's beauty and iconic history we even created an entire women's swimwear collection named after Oahu. The Oahu collection features flattering mix & match swim separates and elegant one-piece options in beautiful Hawaiian-inspired patterns and solid colors."

The Great Oahu Beach Escape Prize Package
One Grand Prize winner will be selected by a panel of judges and will receive one 7-day/6-night trip for two to Oahu, Hawaii and stay at the Outrigger Reef on the Beach. The prize package also includes round-trip airfare for two, surfing lessons for two, a snorkel sail for two and dinner for two at the Kani Ka Pila Grille.

"The Oahu Visitors Bureau is thrilled and delighted to partner with Lands' End on this fun and fabulous promotion," said Noelani Schilling-Wheeler, senior director of sales & marketing, Oahu Visitors Bureau. "The Great Oahu Beach Escape exemplifies the spirit and heart of our island. We are excited to provide the lucky winner of this great prize the chance to enjoy the energizing island of Oahu's active outdoors, amazing dining, world-class shops, iconic sites, picturesque beaches, and perhaps even learn to catch a few waves in a Lands' End swimsuit."

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (NASDAQ: SHLD).

About Oahu Visitors Bureau
The Oahu Visitors Bureau (OVB) is the Oahu Island Chapter for the Hawaii Visitors & Convention Bureau. The OVB's mission is to create sustainable, diversified global demand for travel to Oahu and to support travel segments that contribute to the growth of the island.