World Series Hero Tim Lincecum Graces Inaugural U.S. Cover of The Red Bulletin, a Global Magazine That Goes Beyond the Ordinary

SANTA MONICA, CA--(Marketwire - May 10, 2011) - Red Bull Media House North America, an Emmy Award-winning global media company, has announced the launch of the United States edition of The Red Bulletin, a 100-page globally-relevant, U.S.-focused magazine that brings to life the creative and adventurous world of Red Bull through spectacular photography and feature stories.

Starting with a monthly distribution of 1.2 million copies, The Red Bulletin pulls stories from the sports and entertainment backyards of the world with editorial that sets itself apart from any other product on U.S. newsstands, covering a wide spectrum of nationally and internationally relevant interests with a premium level of reporting, photography, video, depth and richness. The magazine honors those who don't play by the rules, who push the limits, have a lust for life, swim against the current, who have a passion for adventure and are not afraid to walk courageous new paths.

With World Championship pitcher Tim Lincecum gracing the inaugural June cover, the magazine encompasses sports, lifestyle, music, entertainment, art and culture, and is designed to surprise and deliver the unexpected to its readers. The Red Bulletin will launch at more than 20,000 retail locations nationwide beginning May 10 for $4.99 per copy and in the second week of every month.

For those who prefer their magazines on the iPad, The Red Bulletin is available as an app starting May 10, featuring exclusive moving images, behind-the-scenes content and special features. It will be available monthly on the iPad for free through the Apple's App Store (download here: http://win.gs/ibulletin) and via www.redbulletin.com.

"This launch is another milestone in the build-out of Red Bull Media House North America," said Werner Brell, Managing Director of Red Bull Media House North America. "Available monthly on newsstands nationwide, via subscriptions and on the iPad, it is a true 360 degree offering. The Red Bulletin provides the reader with the U.S. version of a truly global magazine from the exciting and creative World of Red Bull. The magazine complements the editorial content of our newspaper partners and provides an appealing proposition to like-minded brands trying to reach the coveted young consumer Red Bull delivers."

In addition, The Red Bulletin will be available to home subscribers on Sunday, May 15 (and the 3^rd Sunday of every month moving forward) of the Los Angeles Times, the Chicago Tribune, the Miami Herald, the Houston Chronicle and the New York Daily News. The Red Bulletin has a stand-alone annual subscription price of $29.95 for 12 issues. Currently for launch, there is a special offer of 12 issues for $12.

"As The Red Bulletin launches across the country, we are pleased the Los Angeles Times and Chicago Tribune's deep reach in their markets offers the magazine the perfect distribution vehicles for their target audience," said Eddy Hartenstein, Publisher and CEO, Los Angeles Times and Co-President, Tribune Company. "We welcome The Red Bulletin to the U.S."

"The Houston Chronicle strives to bring our subscribers stories to find for their day, from sports to entertainment," said Chad Carpenter, Director of Marketing Services. "The monthly inclusion of The Red Bulletin in the Houston Chronicle subscriber edition on the 3rd Sunday of every month starting May 15 enhances our hyper-local coverage while bringing additional global stories with creatively adventurous attitude to their Chronicle experience."

www.redbulletin.com will be the U.S. destination site -- a sort of reporter's notebook, full of captivating sidebars to the coverage and vantage points of the print edition. This well of content brought forth from more than 160 countries provides fresh editorial beyond what's in The Red Bulletin print edition.

The magazine currently has a global circulation of 4.6 million with country-specific editions in Ireland, Northern Ireland, Great Britain, Poland, Germany, Austria, New Zealand, South Africa and Kuwait. New territories and countries will be announced later this year and in 2012.

A media kit is available online at www.redbulletin.com/mediakit, where a portfolio highlights content in lifestyle and sports that speaks loudly to the coveted 12-34 demographic. Red Bull is the 3^rd most social brand in the world, combining Facebook, Twitter and YouTube audiences.

Red Bull Media House was founded in Austria in 2007, and formally launched in North America in January 2011, though it has been producing and distributing content in the U.S. and Canada for much of the last five years. Through the Red Bull network, hi-res video and still images are derived from its strong brand, events, and athletes for all media channels including television, film, print, mobile and digital.

The content is centrally located in the Red Bull Content Pool for media partners at www.redbullcontentpool.com. Follow Red Bull on Twitter (www.twitter.com/redbull) and Facebook (www.facebook.com/redbull) for the latest news on The Red Bulletin and the iPad application.