Helena Norrman new Head of Communications at Ericsson


  * Effective May 23, 2011
  * Member of Ericsson's Executive Leadership Team
  * Henry Sténson to leave Ericsson December 31, 2011

Helena Norrman is appointed Senior Vice President, Head of Group Function
Communications at Ericsson (NASDAQ:ERIC), effective as of May 23, 2011. Norrman
is currently Vice President, Communications Operations at Group Function
Communications and responsible for communications strategy, operations planning
and CEO support.

Hans Vestberg, President and CEO of Ericsson, says: "Communications plays an
instrumental role in supporting the successful execution of our strategy. The
need for innovation, new thinking and continuous transformation will require
strong communications support and with Helena Norrman we have the right person
to lead this work".

With a Master's degree in International Business Administration from Linköping
University in Sweden, Norrman has more than 15 years experience in
communications. After working as a communications consultant with Swedish firm
JKL, Norrman joined Ericsson's Group Function Communications in 1998.

Since then she has held positions within media relations, internal
communications, marketing communications, brand as well as communications
strategy and planning. In 2006 she was appointed Head of Internal communications
and in 2008 Norrman was appointed Vice President, Internal and Marketing
Communications at Group Function where she headed the work to develop Ericsson's
new brand strategy and platform.

Norrman will be member of Ericsson's Executive Leadership Team as of May
23, 2011, replacing Henry Sténson.

Henry Sténson, presently Senior Vice President, Head of Group Function
Communication, will leave the company on December 31, 2011, after more than nine
years with the company. Sténson will become a partner with international
corporate communications agency Brunswick in Stockholm and will gradually
transit into this new role during the remainder of the year.



NOTES TO EDITORS:

Helena Norrman's biography and photos:
http://www.ericsson.com/thecompany/corporate_governance/company_management/helen
a_norrman


Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York



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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com



Ericsson discloses the information provided herein pursuant to the Securities
Markets Act and/or the Financial Instruments Trading Act. The information was
submitted for publication on May 17, 2011 at 07.45 CET.








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Attachments

Photo Helena Norrman.jpg Photo Helena Norrman.jpg Helena Norrman new Head of Communications.pdf