Double Down Returns to Canada on June 1st, 2011

TORONTO, ONTARIO--(Marketwire - May 25, 2011) -

Editors note: There is a photo associated with this press release.

The legend returns.

Canada's most deliciously decadent, and celebrated sandwich is back. After much anticipation, Double Down will begin appearing at KFC restaurants across Canada, starting on June 1^st and will remain available while supplies last.

"Canadians have been craving the premium, meaty, satisfying taste of Double Down for months," explains David Vivenes, Senior Marketing Director, Yum! Restaurants Canada, which owns the KFC brand in Canada. "So, we had a word with the Colonel and the wait is finally over. We're officially bringing Double Down back for a limited time this summer, starting on June 1^st, 2011."

When it launched in Canada for a limited time last fall, Canadians embraced the bunless wonder with enthusiastic glee. In fact, more than 1 million Canadian chicken connoisseurs Doubled Down during the five weeks the sandwich was available – and Double Down was named KFC Canada's best-selling new item ever.

Can't Wait till June 1^st? 15 Restaurants Will Serve Double Downs on May 27^th

David Vivenes says that although Double Down won't begin being freshly prepared and served in KFC restaurants until June 1^st, eager fans that can't wait for launch day will have a special opportunity to Double Down before anyone else in the nation.

On May 27^th 15 restaurants across the nation will serve Double Downs from noon to 2pm only – while supplies last. To see if your city is among the chosen few, visit KFC.ca or click through on facebook at facebook.com/KFCCanada. (Locations are also listed toward the end of this release)

KFC Canada Takes Sodium Levels Down

The KFC Canada Double Down still boasts two premium, juicy pieces of seasoned Original Recipe chicken, two pieces of bacon, two pieces of processed Pepper Jack cheese and the Colonel's Secret Sauce. And, in a new twist, KFC Canada chefs have trimmed the sodium slightly (by about 10 per cent) while still maintaining its trademark taste. Vivenes says the change is part of a company-wide initiative which has reduced sodium levels across the entire KFC menu by an average 20 per cent in the past year.

"KFC fans told us they loved Double Down and they wanted it back in all its delicious glory – and they also asked us to keep all the indulgent flavour and reduce the sodium a little. We listened and we can't wait to see how everyone enjoys the new recipe that's available only in Canada," says Vivenes.

Vivenes says there are still no plans to make Double Down a permanent menu item, as Canadians have indicated that they enjoy it best as a special, limited time addition to the current range of flavourful and innovative options at KFC.

Can't Wait? Double Down from 12noon to 2pm on May 27^th, 2011

For those who just can't wait to Double Down again – or to try it for the first time – KFC Canada is offering Double Downs at 15 select restaurants on May 27^th from noon to 2pm. Vivenes advises Double Down enthusiasts to arrive early to get their hands on one ... before supplies run out.

About KFC Canada

KFC is Canada's largest quick service restaurant brand with more than 700 KFC restaurants across Canada.

Since it was founded in Canada in the early 50s, KFC cooks have been freshly preparing and hand-breading our famed, irresistible Original Recipe chicken every day. KFC uses only trans fat free cooking oils – and offers a delicious range of family meals and premium sandwiches, including Double Down.

To learn more about KFC Canada, visit our website KFC.ca – or join our community on facebook at www.facebook.com/KFCCanada.

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