SAN FRANCISCO, June 1, 2011 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today announced it has been approved for a media purchasing credit line for its joint marketing venture with Medical Alarm Concepts Holdings (OTCBB:MDHI). The credit line will enable the venture to sustain its television advertising campaign for the MediPendant personal medical alarm, the first monitored personal medical alarm on the market that allows full speak and listen capabilities directly through the pendant.
"The personal medical alarm market is a very lucrative one, generating tens of millions of dollars per month in long term recurring revenues for the various market players," commented Joseph Noel, CEO of YesDTC. "Prior to the introduction of MediPendant, there were very few innovations in this marketplace, which leads us to believe we can be very successful with this technologically superior product. Thus far, the results from the program have been strong, although the amount of media that has been run has been relatively light. This new credit line will allow us to sustain a much larger campaign enabling both companies in the joint venture to accelerate revenue growth. We are excited to be moving the MediPendant campaign to the next level."
YesDTC and Medical Alarm Concepts have formed an alliance to market and sell the MediPendant personal alarm device. Under the terms of the agreement, the two companies will pool their collective resources to operate the venture, thereby generating revenues, cutting costs, and greatly increasing profits for both companies. Additionally, as part of the agreement, YesDTC has acquired a significant amount of shares of Medical Alarm Holdings.
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. The Company's infomercials for MediPendant and WordSmart can be seen at www.medipendant.com/">www.medipendant.com and www.vimeo.com/16363930">http://www.vimeo.com/16363930. Information on NutriFusion can be seen at www.nutrifusion.com. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.
Forward-Looking Statements
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