SAN DIEGO, CA--(Marketwire - Jun 2, 2011) - To assist online retailers with understanding the effectiveness of their personalization efforts and avoid the pitfalls of misinterpreting data, Certona, the leader in multi-channel personalization, has developed an industry-wide reference guide entitled: Personalization Metrics - The Definitive Guide to Measuring Success. Certona's guide is the first in a series of reports on personalization that highlights which key performance indicators are most important for measurable value and how to utilize this data for accurate reporting.
To access the guide, visit: http://www.certona.com/metrics-definitive-guide-to-success.html
The guide's objective is to help clarify the specific metrics for performance with recommendations and educate online retailers on the segmentation requirements needed for accurate reporting. Certona will report regularly on a new KPI and expand their metrics guide to provide a deeper understanding of these concepts such as demand, non-responders, average order values (AOVs), response rates and conversion rates, and how each should be tracked to truly measure achievements at every level.
Certona's metrics guide is based on the accumulation of extensive historical data on how customers have purchased and interacted with its clients' online shopping recommendations since the company's inception in 2005.
According to Certona CEO, Meyar Sheik, product recommendations have been proven to increase average order value and conversions. In addition, he says that the question is no longer whether an ecommerce site is using personalized recommendations, but instead where and how they are being used.
"We believe that this educational guide can serve as a useful resource for retailers looking to get an edge to boost their sales and uncover any missed opportunities," states Sheik. "In a time where every click a customer makes can be converted into measurable data, understanding the key performance indicators for recommendations and being able to make intelligent business decisions from them is an absolute must."
About Certona
Certona is the creator of Resonance, the market leading real-time personalization and revenue optimization platform for multi-channel retailers. Trusted by more than 275 top ecommerce sites throughout the world, Resonance increases average order value and revenue per visit by delivering individualized real-time content and product recommendations across all customer touch points. With seven patents pending, the "self-optimizing" system is powered by sophisticated neural networks and a portfolio of algorithms to deliver product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients include the largest and most recognized online and multi-channel retail brands across all popular categories. For more information, visit www.certona.com.
Contact Information:
Contact:
Todd Scholl
Certona
(858) 369-3888 Ext. 212