Pricer receives order from Cora in Belgium

Pricer has received an order from the Belgian subsidiary of the retailer
Cora who will implement Pricer's ESL solution in six hypermarkets. The
order value is SEK 5 million and it will be implemented by Pricer's
partner Fujitsu. Cora started implementing Pricer's ESL solution in its
French stores in 2010. The retailer is represented in six countries.

“We are very satisfied to continue the rollout in Cora's stores outside
of France in addition to the continued rollout in France”, says Fredrik
Berglund, CEO at Pricer.

For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO at Pricer AB: +46 8 505 582
00

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act (2007:528). The information was distributed to the media for
publication at 14:00 hrs CET on Friday, June 10th, 2011.

Pricer provides the retail industry's leading electronic display and
Electronic Shelf Label (ESL) platform, solutions, and services for
intelligently communicating, managing, and optimizing price and product
information on the retail floor. Pricer is the only company today
offering a communication platform that supports both segment based ESL
and pixel-based ESL. The platform is based on a two-way communication
protocol to ensure a complete traceability and effective management of
resources. The Pricer system significantly improves consumer benefit and
store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in more than 40
countries with the largest ESL world market share. Customers include
many of the world's top retailers and some of the foremost retail chains
in Europe, Japan and the USA. Pricer, in co-operation with qualified
partners, offers a totally integrated solution together with
supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For
further information, please visit
www.pricer.com (http://www.pricer.com/)

Pricer AB
(publ) Website:ww
w.pricer.com
Bergkällavägen 20-22
Telephone: +46 8 505 582 00
SE-192 79
Sollentuna Corporate
Identity number: 556427-7993

Pricer receives order from Cora in Belgium

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