HOFFMAN ESTATES, Ill., June 29, 2011 (GLOBE NEWSWIRE) -- Serta Mattress is offering Facebook users an opportunity to win a new iComfort Sleep System this summer with its Smarter. Cooler. Better.™ Summer Photo Contest. This exclusive contest is open for entries now through July 8, 2011. Serta will select 4 Grand Prize winners to receive an iComfort Sleep System of their choice.
To participate, Facebook users are asked to share their favorite summer photos with a brief description of why the photo represents a "smarter, cooler, better" summer. The contest is open to residents of the United States and Canada, 18 years and older. No purchase is necessary to enter to win; full contest rules are available on Serta's Facebook page.
The new iComfort Sleep System by Serta features Cool Action™ Gel Memory Foam – the world's first memory foam infused with Serta's MicroSupport™ gel for a sleep surface that is cooler and more supportive than ordinary memory foam. Serta offers four iComfort models ranging in feel, from traditionally firm to luxuriously plush, so every type of consumer can find the right level of comfort. Plus, consumers can choose the Serta Motion Perfect® adjustable base for more personalized comfort.
"With our new Cool Action Gel Memory Foam, we have introduced new technology that addresses key consumer complaints about memory foam, including the issues of temperature and support," said Andrew Gross, senior vice president of marketing for Serta. "We're confident that the new iComfort Sleep System will give consumers many more reasons to love memory foam this summer."
For more information on the iComfort Summer Photo Contest, visit http://www.facebook.com/sertamattress. For more information on the iComfort Sleep System, visit http://www.icomfortbyserta.com.
Media Contact: Kelly Ellis for Serta at kellis@serta.com
About Serta
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the revolutionary new iComfort® Sleep System, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the luxurious Trump Home™ Mattress Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality products.
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The following files are available for download:
| wkr0001.jpg | The iComfort Sleep System by Serta features breakthrough memory foam technology with Serta's MicroSupport gel, for more targeted support and a cooler night's sleep than ordinary memory foam. |
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