PAID Inc. Building Band-to-Fan Bridge: Helping Artists Give Fans More of What They Want, When, Where and How They Want It

BOSTON, MA--(Marketwire - Jul 11, 2011) - Connecting with fans spells success for bands and that has always been a huge challenge for artists. Over the past decade, the emergence of social media, the changing role of the record labels and the rise of PAID Inc. (OTCBB: PAYD) have made it much easier for bands to establish direct-to-fan connections, and build even stronger and more loyal fan communities.

PAID Inc. specializes in nurturing the affinity that fans have for their favorite artists and assists the artists in providing fans with more of what they want, when, where and how they want it. With fan/artist connections a two-way bridge, PAID is the all-important liaison that uses the latest CRM technology and high-touch customer service to capture data from each fan interaction and summarize it for the artist, providing critical information to the artist about what their fan community likes and wants.

Ever cognizant of the nuances of each artists' fan base, PAID develops programs specifically tailored to each client with the goals of expanding the fan base, increasing fan loyalty and helping the artist earn more and own more of the business they have used their considerable talents to create.

Always a band of the people, PAID's client, Aerosmith, has never lost sight of the importance of their fans and has had PAID by their side for numerous years to nurture their connection with their fans. Most recently, as Aerosmith announced its return to Japan, PAID has coordinated with them to offer incredible VIP experience packages that include exclusive opportunities for fans in Japan that include:

• The once in a lifetime experience of meeting Joe Perry and Steven Tyler face-to-face, complete with autographs and photos with Steven and Joe;
• VIP back stage tours that take an intimate group of fans behind the scenes for a glimpse of the pre-concert preparations by the Aerosmith crew and always the possibility of sightings of some of the band members back stage;
• Fabulous premium seating close enough to see every detail;
• Early entry passes to have extra time in the venue and avoid the crowds; and
• Exclusive Aerosmith merchandise available only for VIP experience purchasers, and more.

The VIP experience packages are available July 23 through www.AeroForceOne.com or by calling +1-508-791-6710 USA Japan time 10 p.m. to 6 a.m./ Eastern Time 9 a.m. to 5 p.m. Stay tuned for presale dates on VIP packages.

VIP experiences are just one small crossbeam in the direct-to-fan bridge that PAID has built for Aerosmith, the Moody Blues, Return to Forever, and other clients. PAID offers artists the opportunity to really know their fan bases. PAID will access information about each fan transaction but the information and the fan list is provided to and completely owned by the artist -- a major departure from the ticketing agencies where artists receive no information on the fans who are attending their concerts. With the ability to interact with these all-important contacts, PAID offers an array of multi-faceted services that enhance the value proposition between the fan and the band. PAID's services include:

• Marketing - With an understanding of where they've been, where they are now and where they want to be, PAID focuses on marketing strategies that achieve the client's objective in building traffic, engendering loyalty, increasing community member registration, promoting events and product releases, and encouraging fan interaction across the web.
• Online presence and Website Development - using the latest content management systems (CMS), customer relationship management (CRM) and other technologies, PAID develops client web sites and manages their online presence using the best technology available to facilitating the direct-to fan communication and ecommerce, whether that be sharing news, details of events, chat rooms, video blogs, responding to fans, etc., PAID seamlessly helps the client communicate via a multitude of traditional and social media channels.
• Merchandise & Fulfillment - from design through delivery, PAID combines automated efficiencies with real-time monitoring. The result -- best in class merchandise products and service.
• Video Production - PAID video and film production combines its familiarity with its clients and award winning film and video production services to produce documentaries, DVDs, music videos, electronic press kits, commercials, digital media and marketing and promotional materials that showcase clients at their best.

"Melding creativity, meticulous attention to detail and the latest CRM technology, PAID Inc. works closely with its clients to strengthen and expand their direct-to-fan relationships," said Keith Garde, President, PAID Inc. celebrity services. "With a customer-centric focus second to none, PAID's intimate knowledge of its clients and their fans enables PAID to create online presence and fan activities that build vibrant and growing interactive fan communities. Ultimately, it creates unbelievably strong, mutually beneficial artist-fan relationships that foster further fan community growth, propelling the artist to even greater success."

About PAID, Inc.:
PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.