MMRGlobal CEO Bob Lorsch on the Art and Science of Serendipity

LOS ANGELES, CA--(Marketwire - Jul 12, 2011) - The following blog by Bob Lorsch, CEO of MMRGlobal, Inc. (OTCBB: MMRF), was picked up today and is available at http://blog.mmrglobal.com:

"Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you."

Last week, Kodak and 4medica announced a relationship that was created as a result of the introduction and behind-the-scenes efforts of MMRGlobal. As I thought over the weekend about the significance of our role in this relationship, I could not help but think about how serendipitous my life has been and how serendipity can play an important part in the future of MMR.

In 1990, I purchased a house from Prince Jefri of Brunei that ultimately became to be known as LorschLand (www.lorschland.com). LorschLand was approximately 26,000 square feet with a 4,400 square foot guest house. You might have figured out that I like toys. The purchase of LorschLand was to me the purchase of the ultimate toy, and a crowning achievement of my life at that time. LorschLand was located next door to the Frank Sinatra residence near Mulholland and Coldwater, on Bowmont Drive. The house had 12 bedrooms, 14 baths and was located on 3 acres with a 360-degree view of the world.

The only thing wrong with the house was that it was at the end of the Department of Water and Power's power grid. Not that that is such a big deal, but every week, the power would go out. Then, with 12 bedrooms and alarm clocks, 14 baths, 4 microwave ovens, a 6-oven kitchen, Lutron lighting, 3 acres of irrigation timers, 10 air conditioning units and 28 security cameras, I had to be a triathlon runner to reset every system in the house. Finally, I had to hire a full-time engineer to deal with power failures.

After months of running around 3 acres and up and down stairs, I decided it was time for a generator. Of course it had to be large enough to supply all the power we needed. So the only thing to do was to get a generator that could run at least a 100-bed hospital.

That's when the fun started. The propane generator necessitated a mini-construction project which included the gas company's re-routing of the gas lines from the street to the property, relocating the power poles coming into the property and the building of an underground bunker for the propane tank. The tank needed to be big enough to provide enough propane for 10 days. The generator itself was so heavy it couldn't be delivered by truck because of weight limitations on Mulholland and Bowmont. So we set up a staging area in Beverly Hills and flew it in by cargo helicopter. During the trip the cable carrying the generator broke and it fell on a hillside where it almost took out another neighbor's house.

Once finally dropped into place and installed, I had to hire a propane delivery service to fill the tank with enough propane to keep it going for at least 10 days, powering all the important systems in the house, which of course included DirectTV to more than 20 televisions. All installed (and permitted of course), all that had to be done now was to fill the propane tank. The propane truck arrived and pulled up to the house, but the hose and nozzle didn't reach far enough to get to the tank. So nearly $200,000 of construction expenses later, now what?

That's when the Kodak-4medica relationship started. I did not know my neighbors, Dr. Oleg and Irina Bess at the time, but his house had a large driveway and was just on the other side of the wall to the propane bunker. I needed to get the Besses to grant access to the propane truck so the hose could go over the wall to fill the tank. I put on my game face and knocked on their door -- not asking for a cup of sugar, but asking for permission to use the Besses' house as my permanent propane staging area.

Thanks to the Department of Water and Power, Irina, Oleg and I became the best of friends. I installed emergency outlets on their side of the wall and we had a win-win situation for both of us. I got propane and the Besses got power in an emergency.

In the process, I learned Dr. Bess was also one of the best OB-GYN physicians in Los Angeles who, by coincidence, had founded one of the first Integrated Health Records-type companies in the market. One never knows how the events of their life will ultimately affect the outcome. Oleg and I are now beginning a new chapter in a 10-year friendship that could see MMRGlobal collaborating with 4medica to offer 4medica systems to MMRPro users.

Nearly five years before the concept of Personal Health Records was on my bucket list, Oleg suggested I get involved with 4medica. I wasn't interested at the time but his vision must have stayed with me. Eventually, I founded MMRGlobal and developed MyMedicalRecords.com, MMRPro and our entire suite of products. That is serendipity at its best, and why I chose Richard Bach's line as the title of this blog, "Every person, all the events of your life, are there because you have drawn them there. What you choose to do with them is up to you."

At the recent Meditech convention in Nashville last month, 4medica introduced their first certified Electronic Medical Records systems in a booth with Kodak and Alcatel-Lucent, also an example of serendipity.

I met Shel Bachrach (www.bachrachassociates.com) nearly 15 years ago. Shel claimed to be the world's greatest insurance agent and someone who could save me at least 20% on anything, which by the way is true. Never knowing that one day I would be running a company offering secure e-Storage of Personal Health Records and other important documents, Shel brought me to AIG now known as Chartis Insurance. The result can be found at www.chartisinsurance.com/mmr.

Nearly 30 years ago, when I was running Lorsch Creative Network, a full service advertising and sales promotion agency, LCN was hired by Winchell's donuts as a sales promotion agency of record. At the time I met a very tall, lanky guy named Conley Smith, who had barely started shaving and was then the advertising manager for Winchell's. Again, serendipity at its best, Conley today is National Director of Marketing & Advertising for Verizon Wireless. Do I need to say more?

As Richard Bach says, "What we choose to do with the events in our life is up to us." All I can say is, based on serendipity and the fact that I have 14,282 additional contacts in my Outlook database, the future of healthcare at MMRGlobal is just beginning.

And if I have anything to say about it (the future that is), we will continue to write history with the remaining 14,279 additional Outlook contacts for another 10, 20 or 30 years.

Robert H. "Bob" Lorsch, CEO, MMRGlobal
4401 Wilshire Blvd., 2nd Floor, Los Angeles, CA 90010, Tel. 310-476-7002
www.mmrglobal.com
Follow me on Twitter at BobLorschTweets