Eyewear Brand MOSCOT Collaborates With Johan Lindeberg's BLK DNM on Special Edition Sunglass Collection

NEW YORK, NY--(Marketwire - Jul 14, 2011) - Renowned eyewear brand, MOSCOT, is pleased to present three new sunglasses as part of an exclusive collaboration with Swedish design veteran Johan Lindeberg and his new contemporary luxury brand, BLK DNM.

MOSCOT and BLK DNM, both native New York brands, have joined forces to produce a unique selection of unisex frames to compliment BLK DNM's current collection, just in time for summer.

The collaboration marks the marriage of old and new New York. "MOSCOT is a New York institution and we are a fledgling brand. MOSCOT lends their expertise and incredible craftsmanship and BLK DNM offers attitude -- a sophisticated yet gritty image which is how I see New York right now," Lindeberg remarks. MOSCOT president, Harvey Moscot adds, "By incorporating Johan's renowned design sensibility and combining it with our nearly 100 years of eyewear expertise and distinct aesthetic heritage, this collaboration captures the essence of the MOSCOT brand."

To mirror the minimalist aesthetic of the BLK DNM brand, each streamlined frame is named SUNGLASS 1, SUNGLASS 2, and SUNGLASS 3. A description of each frame is below:

SUNGLASS 1

A rounded frame that is slightly squared off at the top, SUNGLASS 1 is available in jet black with brown lenses. Featuring the collection's signature metal insert that wraps from front to temple this model is made of acetate with a saddle bridge and five-barrel hinge. Price = $295

SUNGLASS 2

This model, available in jet black with classic G-15 lenses, features a square silhouette that is flattering for any face shape. Made from acetate SUNGLASS 2 has a saddle bridge, five-barrel hinge, and the collection's signature metal detail on the front and temple. Price = $295

SUNGLASS 3

The collection's boldest frame is chunky, yet classically refined. SUNGLASS 3 is a squared off frame with an ever so slight upsweep across the brow. Available in jet black with green lenses this frame is made of acetate with a saddle bridge, five-barrel hinge, and the collection's signature metal detail on the front and temple. Price = $295

The limited-edition capsule collection will debut in New York on July 14th at MOSCOT stores and BLK DNM's new store, located at 237 Lafayette Street. The collection will also be available online at moscot.com and BLKDNM.com.

ABOUT MOSCOT
MOSCOT is a global lifestyle brand driven by nearly 100 years of eyewear expertise, New York City heritage, and its downtown aesthetic. Its iconic eyewear includes- The MOSCOT Originals, MOSCOT Spirit, MOSCOT Titanium and MOSCOT Sun Collections. MOSCOT Collections are available in MOSCOT shops and online at moscot.com, as well as, in retail and specialty optical shops worldwide. For more information visit moscot.com.

ABOUT BLK DNM
Launched in February 2011, BLK DNM is a new contemporary, luxury brand inspired by downtown New York. Conceived by fashion designer Johan Lindeberg, the collection for women and men features a modern interpretation of classic denim, leather, tailoring, and knitwear designed with rich fabrics including leathers, twills, cottons, wool and cashmere. The BLK DNM collection is complemented by a series of creative projects including a series of short films co-directed by Danish director Martin de Thurah and the BLK DNM Gazette, a biannual poster-sized, 30-page broadsheet including unique artwork, photography, conversations and collaborative essays that convey the brand's identity and aesthetic. To learn more please visit BLK DNM at www.BLKDNM.com or view the collection and Gazette 1 at BLK DNM, located at 237 Lafayette Street, New York.