Miracle Whip(R) Pays for Marriage ... or Divorce

NORTHFIELD, IL--(Marketwire - Jul 18, 2011) - Miracle Whip dressing isn't for everyone. The condiment's bold taste sends couples to their demise as quickly as it unifies others. With the average wedding… or divorce costing upwards of $25,000, Miracle Whip wants to be there for the I do's, and the I don'ts, allowing lovers and haters to win $25,000 towards the cost of a wedding, or divorce, through its "Not for Every Relationship" contest at miraclewhip.com. After all, your opinion of your partner may change, but your opinion of Miracle Whip will not.

"The 'Not For Every Relationship' contest was inspired by social media conversations about consumers' love or hate for Miracle Whip in the context of their own relationships. It's an extension of our first-of-its-kind marketing campaign 'We're Not For Everyone' celebrating the lovers and haters of the product," says Sara Braun, director of Miracle Whip. "Knowing the condiment isn't universally loved has given us license to focus on the notion that it can actually make or break relationships."

"Not for Every Relationship" contest details:

• Lives on the brand's YouTube community, miraclewhip.com, through Tuesday, August 23
• Videos must be 60 seconds or less, be about how Miracle Whip has affected consumers' relationships and must include a spouse or significant other
• Eligible videos will stream on the site as a way for individuals to share their stories
• The winner will be announced on Tuesday, September 13, 2011
• Full contest rules and judging criteria available at miraclewhip.com

Individuals who have yet to take a side for or against the sandwich spread can get off the fence by visiting miraclewhip.com to claim their free sample.

Tweet: Not For Every Relationship contest offers $25K for wedding…or divorce @ miraclewhip.com! NO PURCHASE NECESSARY

ABOUT KRAFT FOODS

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Twelve of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident and Tang -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

-- make today delicious --