Work Out in a Bold New Way in Jillian Michaels' Fitness Adventure, Coming Exclusively to Kinect This Fall

EDISON, NJ--(Marketwire - Jul 20, 2011) - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Microprose announced today that Jillian Michaels' Fitness Adventure is coming exclusively to Kinect™ for Xbox 360® later this fall. Renowned health and wellness expert Jillian Michaels makes her Kinect for Xbox 360 debut after selling more than one million units across her franchise.

Get ready to use your entire body this time as players join Jillian on an interactive adventure, which of course is also filled with Jillian's trademark intensity! Jillian Michaels' Fitness Adventure, the latest iteration of the Jillian Michaels franchise, takes your fitness routine beyond a basic workout and turns it into a real adventure through a mission-based, thrill-seeking journey set in a lush jungle temple environment. The high-energy and fully customizable motion-based experience offers a results-oriented personal training experience that you can expect from teaming up with Jillian to achieve your fitness goals.

Jillian Michaels' Fitness Adventure features include:

• Multiple Exercise Modes: Fitness Adventure Mode -- featuring Parkour-style action (a free-style mix of proactive and reactive running, jumping and climbing) set in an exciting jungle temple environment; Circuit Training -- 10 exercise circuits hand-selected by Jillian herself available in three difficulty modes, giving you complete freedom to customize your session; and Individual Fitness Training -- offering exercises of varying difficulty allowing you to work out at your own pace.
• Use Your Own Equipment: Jillian Michaels' Fitness Adventure has training programs that can easily integrate various types of fitness gear you may already have at home. Or you can use the game's complete regimen of training exercises that use your own body weight to get you back into shape...the choice is yours!
• Social Integration: Check out your own and your friends' performance in the online leaderboards. Keep up the great work because Jillian will be monitoring the boards and the best performers will be honored on Jillian's Facebook page.
• Stats: The game provides statistics to track your progress, including a calendar that shows you what days you have worked out from the moment you started playing the game to present day. It also displays the breakdown of calories burned, number of exercises/circuits completed, and time spent exercising. These can be viewed on a daily, weekly, monthly and even yearly basis.

Developed by N-Space and produced by Microprose, Jillian Michaels' Fitness Adventure on Kinect for Xbox 360 is expected to launch this November. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.

About Jillian Michaels
Jillian Michaels is America's premier health and wellness coach. A New York Times best-selling author and co-host on the syndicated daytime series The Doctors, Michaels is the President and Co-Founder of Empowered Media, LLC, a wellness company with the sole mission of inspiring individuals to empower themselves to seek healthier, active lives. In April 2011, Michaels released her latest best-selling book titled UNLIMITED: How to Build an Exceptional Life. For more information please visit www.jillianmichaels.com.

About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan's Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

About Microprose (formerly Interactive Game Group, LLC)
Microprose (formerly Interactive Game Group, LLC) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale. I2G has recently been renamed Microprose, thereby reviving a brand with a long-term history in the videogame space.

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