NEW YORK, July 21, 2011 (GLOBE NEWSWIRE) -- Wines of Chile USA announced today the launch of their debut game on Facebook, Terroir Hunting, where users will be able to virtually run their own winery. The game will involve virtually harvesting the grapes, then bottling, selling and exporting your wines and finally having them rated by wine experts. Real Chilean winemakers will give users tips along the way as their wine empires grow.
Terroir, which notes the special characteristics that geography, geology and climate bestow upon grape varietals, is one of the most important aspects of producing quality wines. In Chile, there are a range of terroirs that are beneficial to many different varietals. It is the winemakers' job to know which region is best suited for a specific varietal and to continually seek out new and unexplored terroirs, thus the term terroir hunting. As you navigate through Terroir Hunting, you will also become an expert on terroir, the winemaking process as well as selling and marketing your own wine.
"We think wine enthusiasts will have a lot of fun with this game," says Lori Tieszen, Executive Director of Wines of Chile USA. "Becoming a terroir hunter on Facebook gives people the opportunity to virtually experience the importance of terroir in Chile and how it translates into quality wines."
Winemakers and oenologists from Casa Silva, San Esteban, San Pedro, Santa Rita, De Martino, Undurraga, Valdivieso, Veramonte and Viña Altair will be offering expert advice and tips as the players continue to expand their wineries.
To learn more about Wines of Chile and to start playing the Terroir Hunting game, please visit http://www.facebook.com/WinesOfChile.
CONTACT: The Thomas Collective
Amber Gallaty (agallaty@thethomascollective.com)
Stevie Cappelen (scappelen@thethomascollective.com)
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About Wines of Chile
Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London, and New York, as well as representatives in Canada, Ireland, and Denmark. WOC also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile's 93 member wineries belong to Vinos de Chile and represent 93% of Chile's bottled wine exports.
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