PLEASANTON, CA--(Marketwire - Jul 26, 2011) - Trainer Communications, the premier provider of integrated marketing and high-tech public relations services that create global market leaders, today announced that the firm has won the Videographer Award of Excellence for the Creativity/Use of Special Effects and Animation category for Nimsoft: Modern IT. The award, Trainer's fourth national Videographer Award in the last five years, was granted by the Association of Marketing and Communication Professionals (AMCP).
Addressing growing market demand for creative, compelling content creation to fuel social media and traditional media campaigns, Trainer has expanded its video practice to include animation offerings -- from ideation through turnkey production. Trainer clients leverage such creative content to generate thought-leadership opportunities and support sales initiatives.
"Trainer Communications brings a unique creative flair to all of our projects," said Megan Bucks, Nimsoft Marketing. "It's no surprise Trainer won this award again -- its internal video expertise is unlike any we have experienced in a public relations agency. Nimsoft is proud to share the spotlight with Trainer for this national award, and we can't wait to get started on our next creative project together."
About the Video -- Nimsoft: Modern IT
Trainer leveraged the combination of engaging video and cartoon-style animation to create an "edutainment" video for Nimsoft that speaks to the company's Modern IT thought leadership initiative. Trainer's approach was to combine the credibility generated by IT executives interviewed in the video with a humor-based animation designed to entertain the viewer. Nimsoft showcased this award-winning production during a live, globally-coordinated launch event featuring the announcement of a major product line. Subsequently, Nimsoft has used the video and animation for social media purposes, as creative content for the sales organization, and as a tool for driving prospects and partners to the website.
To view the video, visit: http://www.trainercomm.com/media-hub/video-archive.
"This award touts our agency's ability to think differently when executing launch campaigns for our clients," said Ross Perich, vice president of client operations at Trainer Communications. "We will continue to push traditional boundaries in content creation, and go above and beyond the norm. This video embodies Trainer's edgy approach and sets a new bar for future videos that Trainer or other companies will produce."
About the Videographer Awards
The Videographer Awards is one of the most coveted awards in the video industry. For the past 15 years, the Videographer Awards have awarded companies ranging from video production companies to special event producers. The Association of Marketing and Communication Professionals (AMCP) chose the winners in 20 different categories. The awards given to the winners are: Award of Excellence, Award of Distinction, and Honorable Mention. The winners were selected based on exceptional communication, ability to capture an event, and exceeding and upholding industry standards.
About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, telecommunications, enterprise software, networking, and consumer industries. Trainer represents industry leaders and high-growth technology companies that recognize visibility is critical to meet business objectives. Trainer is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 250 companies. Based in Silicon Valley with worldwide coverage, the agency has received numerous prestigious national awards, including Bulldog Awards, the PRSA Silver Anvil and Bronze Anvil Awards, the MarCom Gold Awards, the Iron Sabre Award, the National Videographer Awards, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit www.trainercomm.com.
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Contact Information:
Contact:
Jenna Richard
Trainer Communications
925.271.8207