Pacific Sands Inc. Announces Plans to Sell Direct Retail Business Segment

RACINE, WI--(Marketwire - Jul 29, 2011) - Pacific Sands, Inc. (OTCQB: PFSD) (PINKSHEETS: PFSD) (www.pacificsands.biz), which manufactures environmentally friendly, non-toxic liquid and powder cleaning, laundry, and water treatment products, announced today the company has begun negotiations with a buyer to acquire its direct retail business segment. This includes direct retail business conducted on www.ecogeeks.com.

Michael Michie, CEO, commented: "During the past year, our manufacturing and private label business has grown rapidly and continues to offer great promise. We believe this is the time to further sharpen our focus on this core business. We have been in discussions with a potential buyer that can manage, maintain and provide service for a customer-centric internet-based business."

In the company's early stages of development, the direct retail segment comprised a significant portion of its overall revenues and profits. With recent significant growth in its private label manufacturing and ecoone® pool and spa products, direct retail now comprises a substantially smaller amount of the company's overall revenues. While the profit margins are higher for direct retail, the amount of resources dedicated to serving end-user customers is disproportionate to the benefit. For the past two years, the company's direct retail sales have grown at a much slower rate than its private label and branded product sales.

Management anticipates the proposed transaction will reduce the company's operating expenses, enhance the balance sheet and enable the company to focus on its best-performing segments. The retail business will continue to feature Pacific Sands' manufactured product lines and generate revenue for the company. Management anticipates that the new entity's focused dedication to the direct retail marketing will serve to improve Pacific Sands brand's visibility, identity and customer base, ultimately leading to increased sales.

With no current value or goodwill associated with the retail segment, the company anticipates a sale could generate a meaningful tax-free gain on sale. Management believes the sale could be concluded within the next 60 days.

About The Company

Pacific Sands, Inc. (OTCQB: PFSD) (PINKSHEETS: PFSD) (www.pacificsands.biz) is a rapidly growing, reporting company that develops, markets and sells unique non-toxic, earth-, health- and child-friendly products for cleaning and water management applications. The company's ecoone® Spa Treatment system was named a "Top 50 product for 2008" by Pool and Spa News and its Natural Choices, 'OXY-Boost' was recently added to the shelves of over 150 Roundy's grocery stores. Pacific Sands environmentally friendly products for cleaning, laundry and pool and spa care are available at www.EcoGeeks.com.

Safe Harbor Act Disclaimer

The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.