Sanoma completes the acquisition of SBS TV operations in the Netherlands


Stock Exchange Release 29/07/2011  12:45

Sanoma announced the acquisition of SBS free-to-air TV assets in the Netherlands
and Belgium from ProSiebenSat.1 on 20 April 2011. After receiving the necessary
approval from the Netherlands Competition Authority (NMa) on 22 July, Sanoma has
today closed the acquisition of the Dutch operations and therefore completed the
transaction. The acquisition of the Belgian operations was closed on 8 June
2011.

Sanoma will report the SBS operations in the Sanoma Media division. In the
Netherlands, Sanoma will consolidate 100% of operations as of 1 August 2011. For
Belgium, Sanoma reports its 33% share of the profits in the operating profit of
Sanoma Media Belgium as of 1 June 2011.

Sanoma Corporation



Kim Ignatius
Chief Financial Officer

Additional information: Sanoma's Investor Relations, Kare Laukkanen tel.
+358 105 19 5064 and Anna Tuominen tel. +358 105 19 5066 or ir@sanoma.com

Sanoma.com

Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for nearly
20,000 people in over 20 countries throughout Europe. In 2010, the Group's net
sales totalled EUR 2.8 billion.


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