DOWN Starts VIP Pre-Sales for September Concert Tour

NEW ORLEANS, LA and BOSTON, MA--(Marketwire - Jul 29, 2011) - After tearing it up in Europe and laying down some tracks for their new EPs, New Orleans' favorite heavy metal band DOWN is going back on the road to jam with the fans in cities they missed on their spring tour. Pre-sales are going on now for a rare VIP opportunity for fans to explore the band that has passionately and stubbornly risen from post-Katrina New Orleans to flagrantly challenge every pre-conceived notion about Southern bands, rock, blues and metal. DOWN band members, vocalist Philip Anselmo (SUPERJOINT RITUAL, ex-PANTERA), guitarist/vocalist Pepper Keenan (CORROSION OF CONFORMITY), guitarist Kirk Windstein (CROWBAR), and drummer Jimmy Bower (EYEHATEGOD, SUPERJOINT RITUAL guitarist), have collaborated with PAID Inc. (OTCBB: PAYD) to offer VIP Experience Packages for the following tour dates:

DOWN VIP Experience packages include the opportunity to meet the band members, have a photo taken with them, and get one personal item autographed; early entry to see the pre-concert sound check (where applicable), a general admission ticket, a killer DOWN T-shirt to select from the merch booth on the day of the show, a VIP access laminate and a $5 gift card to the DOWN-Nola.com online store. VIP packages are on sale now. Visit DOWN-Nola.com for details on where to purchase your VIP ticket packages, get news and more.

PAID has made it much easier for bands to establish direct-to-fan connections and build even stronger and more loyal fan communities. Specializing in nurturing the affinity that fans have for their favorite artists, PAID assists the artists in providing fans with more of what they want, when, where and how they want it.

With fan/artist connections a two-way bridge, PAID offers artists the opportunity to really know their fan bases. PAID is the all-important liaison that uses the latest CRM technology and high-touch customer service to capture data from each fan interaction in order to develop programs specifically tailored to each client's fan base with the goals of expanding the fan base, increasing fan loyalty and helping the artist earn more and own more of the business they have used their considerable talents to create.

About PAID Inc.:
PAID Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource for music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, website design, merchandising, ecommerce and fan community management programs. More details are available at www.PAID.com.

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Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, prospective growth, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.