Harte-Hanks Trillium Software Positioned as a Leader in 2011 Data Quality Tools Magic Quadrant

BILLERICA, MA--(Marketwire - Aug 1, 2011) - Trillium Software^®, a business of Harte-Hanks, Inc. (NYSE: HHS), and a leading enabler of Total Data Quality solutions, announced today that independent industry analyst firm Gartner, Inc. has positioned Trillium Software in the "leaders" quadrant of Gartner's influential Magic Quadrant for Data Quality Tools 2011 ¹ research report. You can download a complimentary copy of the Magic Quadrant by clicking HERE.

"We believe Trillium Software's position in the Magic Quadrant is affirmation that our data quality functionality, business focus and brand recognition remain very strong in a market crowded with vendors whose first priority is something other than data quality. Our customers continue to cite our data quality history, strong track record and experience as a significant factor when selecting us over competitors," said Len Dubois, senior vice president of marketing at Trillium Software.

"Demand for data quality tools remain strong, with more focus on deployments that support information governance programs, master data management initiatives and application modernization efforts," reports Ted Friedman, distinguished analyst at Gartner. "In keeping with significant trends in data management, business roles such as data stewards will increasingly be responsible for managing the goals, rules processes and metrics associated with data quality improvement initiatives."

According to the Gartner research, the market for data quality software tools was approximately $800 million in software-related revenue at the end of 2010, showing strong 12.6 percent growth over 2009. Financial services, government, communications and retail were vertical industries with substantial growth. Overall, the data quality tools market is forecast to experience a compound annual growth rate of 16 percent, over the next five years. ²

The Magic Quadrant research states that "leaders" in the market demonstrate strength across a complete range of data quality functionality, including profiling, parsing, standardization, matching, validation and enrichment. They exhibit a clear understanding and vision for where the market is headed, including recognition of non-customer data quality issues and the delivery of enterprise-level data quality implementations. Leaders have an established market presence, significant size and a multinational presence (directly or as a result of a parent company).

"Organizations rely on information and data to fuel their business processes and performance, and so business executives are moving beyond the perception that data quality is simply an information technology responsibility," said John Nicoli, managing director at Trillium Software. "Companies see the need for business leaders to work hand-in-hand with IT to solve their most problematic data challenges, or else suffer process performance issues that will negatively impact their business. By improving the value of process data across the enterprise, organizations can help to improve the overall customer experience, while driving positive results for critical operations such as financial risk and compliance, product and supply chain management, shipping and logistics, and marketing automation."

¹ Gartner, "Magic Quadrant for Data Quality Tools," Ted Friedman, Andreas Bitterer. July 2011.

² Gartner "Forecast: Enterprise Software Markets, Worldwide, 2008 - 2015, 2Q11 Update," Colleen Graham, July 2011

* Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Harte-Hanks
Harte-Hanks^® is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software^® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in the United Kingdom call +44 (0) 118 940 7666, or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software^®, Trillium Software System^®, Total Data Quality^™, and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.