Beeline(TM) and Peanuts Worldwide Partner to Develop Smartphone Social Game Based on the Peanuts Characters

LOS ANGELES, CA--(Marketwire - Aug 3, 2011) - Beeline™ Interactive, Inc., a leading developer and publisher of video games, and Peanuts Worldwide, the business and marketing home to the PEANUTS brand, today announced a global partnership wherein Beeline will license and develop a new freemium game for smartphones based on Charles Schulz's beloved PEANUTS characters. The game, which is expected to be available this fall, will feature fan favorites Charlie Brown, Snoopy, Woodstock, Lucy, Linus and many, many more.

"Charles Schulz's PEANUTS characters are adored and recognized throughout the world. We're thrilled to be working with Peanuts Worldwide to bring these cherished characters to smartphones and smart devices," said Midori Yuasa, President and COO, Beeline Interactive, Inc. "With our success and experience in the smartphone freemium category we're confident that we can deliver a social game that PEANUTS' fans will love."

"Partnering with a top tier partner like Capcom's Beeline on this new virtual social game marks a pivotal step in our strategy to expand PEANUTS into the digital arena," said Neil Cole, Chairman and CEO of Iconix Brand Group, which owns Peanuts Worldwide. "Going forward, fans can expect more great news on the digital front from PEANUTS."

The as yet untitled PEANUTS game adds to Beeline's growing stable of freemium smartphone games which thus far include Zombie Cafe™, Lil' Pirates and Smurfs'® Village. Cumulative downloads for these three titles exceed 20 million. Smurfs' Village has ranked as the number one top-grossing app in 62 countries and consistently ranks as a top-ten grossing app worldwide on Apple's App store. All three games regularly maintain a user review rating of 4 1/2 stars on the U.S. App Store.

Follow Beeline and PEANUTS on Twitter and Facebook:
www.twitter.com/BeelineGames
www.facebook.com/BeelineGames
www.twitter.com/Snoopy
www.facebook.com/Snoopy

About Beeline Interactive, Inc.
Beeline is a leading worldwide developer and publisher of games for smartphone platforms. A wholly owned subsidiary of Capcom, Beeline was formed with the mandate of creating original and licensed games specifically designed for unique play style of the smartphone gamer. Beeline counts the hits Smurfs'® Village, Zombie Cafe™ and Lil' Pirates™ among its portfolio and brings a solid foundation of strong brands, innovation and compelling social gameplay to the market. For additional information on the company and its offerings, please visit www.Beeline-i.com.

About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. (NASDAQ: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S ®, BONGO ®, BADGLEY MISCHKA ®, JOE BOXER ®, RAMPAGE ®, MUDD ®, LONDON FOG ®, MOSSIMO ®, OCEAN PACIFIC®, DANSKIN ®, ROCA WEAR®, CANNON ®, ROYAL VELVET ®, FIELDCREST ®, CHARISMA ®, STARTER ® and WAVERLY ®. In addition, Iconix owns an interest in the ARTFUL DODGER ®, ED HARDY ®, ECKO ®, MARC ECKO ®, ZOO YORK ®, MATERIAL GIRL™, and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.

Beeline is a trademark of Beeline Interactive, Inc. in the U.S. and other countries. All other trademarks are the property of their respective owners.

© 2011 Peanuts Worldwide LLC