HOFFMAN ESTATES, Ill., Aug. 12, 2011 (GLOBE NEWSWIRE) -- Serta Mattress is offering significant savings on its new and popular iComfort Sleep System with the iComfort Free Box Spring Event, going on now at participating Serta retailers. For a limited time, consumers can get a free standard box spring with any iComfort purchase or save up to $400 on the advanced Serta Motion Perfect Adjustable Foundation.
"The iComfort Sleep System is already a great value compared to other memory foam mattresses," says Andrew Gross, senior vice president of marketing for Serta. "With the additional savings from the Free Box Spring Event, now is the best time to shop for a new iComfort."
The new iComfort mattresses feature Serta's exclusive Cool Action™ Gel Memory Foam, which has been designed to address the most common complaints about ordinary memory foam – sleeping too hot and lack of support. This is the world's first memory foam infused with Serta's MicroSupport Gel, a breakthrough in memory foam technology that makes the material up to 12 times more breathable and more supportive than ordinary memory foam.
"With our new Cool Action Gel Memory Foam, we have introduced new technology that addresses key consumer complaints about memory foam, including the issues of temperature and support," says Gross. "We encourage people to check out what real consumers are saying about iComfort on Facebook and Twitter, and to then visit a retailer and experience it for themselves."
To find additional information about the iComfort Free Box Spring Event, or to find a local participating retailer, visit www.serta.com/promo. To learn more about the new iComfort Sleep System by Serta, visit www.icomfortbyserta.com.
Media Contact: Kelly Ellis for Serta at kellis@serta.com
About Serta
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the revolutionary new iComfort® Sleep System, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the luxurious Trump Home™ Mattress Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality products.
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