Alorica Appoints Amit Shankardass as Chief Marketing Officer

CHINO, CA--(Marketwire - Aug 17, 2011) - Alorica Inc., a leading customer management BPO company, today announced the appointment of Amit Shankardass to the position of Chief Marketing Officer of Alorica. In this role, reporting directly to Andy Lee, CEO and Chairman, Alorica, he will head the marketing organization with a charter to provide strategic direction to help continue the company's growth and expansion. Shankardass will be responsible for leading all aspects of product management, strategic planning, business intelligence, brand management, and other associated marketing and communications activities.

"Alorica is committed to continually develop new and innovative solutions for our clients and to help redefine this industry," said Andy Lee, Alorica's CEO and Chairman. "The addition of Amit to our leadership team brings seasoned industry experience and additional customer-centricity to our team. Under Amit's charge, Alorica will develop new and innovative solutions to meet today's changing needs for customer management."

Shankardass brings a tenured history in the BPO arena, most recently spending over a decade at Sitel. He is a strong, dynamic marketing and business development leader having proven skills managing global marketing teams, leading rebranding efforts, creating strategic plans, and developing incremental profit pools. He is a known industry executive and has been featured at several industry events and publications including the Wall Street Journal, USA Today and Economic Times.

"In an industry where there isn't an established leader, Alorica of all companies is best able to stake claim to that mantle," said Shankardass. "Joining the Alorica team was an easy decision. The company has a great client base, excellent track record of success and growth, a solid vision for the future and an incredible platform to build upon."

About Alorica Inc.
Alorica is a global leader in delivering BPO Customer contact management solutions. Alorica provides a variety of advanced customer contact management solutions such as customer care, technical support, sales, collections and social media services for Fortune 1000 companies mainly in the communications, technology, media, financial services, government, healthcare, automotive, retail and consumer product verticals. Alorica's specialty is providing flexibility to its clients while delivering high quality service. Headquartered in Chino, California with nearly 22,000 employees housed in 34 global contact management centers, Alorica provides unprecedented client support and attention. Alorica supports several customer communication channels including voice, email, chat and social media from onshore, near shore and offshore facilities. Additionally, Alorica provides fulfillment services and reverse logistics services through its U.S. logistics centers. For more information, please visit www.alorica.com.