Sony Computer Entertainment Sets New Price for PlayStation(R)3

MANILA, THE PHILIPPINES--(Marketwire - Aug 18, 2011) - Sony Computer Entertainment Hong Kong Limited (SCEH) today announced that the PlayStation®3 (PS3™) computer entertainment system with 160GB hard disk drive (HDD), currently available at a suggested retail price (SRP) of PHP 17,999, will be available at a very attractive new SRP of PHP 15,999 for Philippines. SCEH will also reduce the price of the PS3™ system with 320GB HDD, currently available at a SRP of PHP 18,999, to SRP of PHP 16,999. The new pricing will be effective starting August 22, 2011 for Philippines.

Since its release in 2006, PS3 has gained tremendous support from fans around the world and its cumulative worldwide sales reached a milestone of 50 million units as of March 29, 2011. Equipped with future proof cutting-edge technologies including the sophisticated processors, Cell Broadband Engine™ and RSX®, as well as the Blu-ray disc™ (BD) player and HDMI terminal, PS3 has continuously enhanced its value to consumers through system software updates to support new features and services including stereoscopic 3D content playback and support for the PlayStation®Move motion controller. With the breadth and depth of services and content available for the PS3 system, including its impressive BD software line-up and the expansive portfolio of more than 60,000 games and video content^*1 available on PlayStation®Network, the new price will make the platform more accessible than ever and will appeal to a wider audience looking to buy the best entertainment system for their home.

With strong support from software developers and publishers, as of June 30, 2011, the worldwide cumulative number of BD software titles for the PS3 system exceeds 2,495 titles and downloadable PS3 games available on PlayStation®Store exceeds 3,100 titles^*2. Of these titles, more than 120 titles^*3 are stereoscopic 3D supported and 200 titles^*3 are PlayStation®Move dedicated or supported. In addition to this extensive software title line-up, exciting and attractive new titles are expected to be released from software developers and publishers as well as from SCE Worldwide Studios, including NBA 2K12 from 2K Sports, FIFA 12 from Electronic Arts, Driver® San Francisco from Ubisoft®, Resistance® 3, ICO, Shadow of the Colossus and Uncharted 3: Drake's Deception™ from SCE and more.

Through these price reductions, the upcoming line-up of blockbuster software titles for the PS3 system and the industry's strongest offering of entertainment services, SCE will continue to expand the PS3 platform and deliver a world of computer entertainment that is only possible on PlayStation.

^*1 As of the end of July 2011. The number includes downloadable PS3 games, game demos and video content. The number does not include PSP content, game add-on or themes.
^*2 As of the end of July 2011. Number of downloadable PS3 games including classics. The number does not include game demos.
^*3 As of the end of July 2011.

"PlayStation" is a registered trademark and "PS3" is a trademark of Sony Computer Entertainment Inc.

Images
Company logo: http://release.media-outreach.com/i/Download/178
Photo: PlayStation 3 available at an attractive new price from August 22
http://release.media-outreach.com/i/Download/198

About Sony Computer Entertainment Hong Kong Limited
Sony Computer Entertainment Hong Kong Limited is a subsidiary of Sony Computer Entertainment Inc. responsible for sales and marketing activities of PlayStation® products in Hong Kong, Indonesia, Malaysia, Singapore, Thailand, The Philippines and Vietnam.