LAKE BLUFF, Ill., Aug. 18, 2011 (GLOBE NEWSWIRE) -- One Step Ahead, the top online retailer for hard-to-find baby and children's products, is pleased to announce the launch of its new mobile Web site. Designed to make shopping easier for parents on-the-go, customers visiting www.onestepahead.com from their mobile phone will automatically see the new mobile-friendly version of the full site.
"We know parents are busier than ever these days and their mobile usage is skyrocketing. We wanted to help simplify life for parents-on-the-go by improving the One Step Ahead mobile shopping and purchasing experience," said Founder Karen Scott.
According to the 2011 Mobile Consumer Report from Experian Simmons, more than 33 million Americans use their mobile phone for shopping-related activities today. Mobile commerce is expected to reach $31 billion by 2016, up from $3 billion in 2010, according to a June 2011 Forrester study, and with mobile internet predicted to take over desktop internet usage by 2014 (2011 Microsoft Tag study), One Step Ahead is aiming to stay ahead of the competition by offering full mobile shopping functionality.
"Visitors to www.onestepahead.com from mobile devices have increased 300% from a year ago, and through both qualitative and quantitative research we knew that, above all else, these customers wanted to make purchases from their mobile devices," said eCommerce Director, Mike O'Shea.
"Our initial results since launching the site several weeks ago have been strong. Conversion rate - which is the percentage of visits that result in a purchase - has improved 25% over the same period last year for mobile users. And while those results are encouraging, this is the tip of the iceberg in our efforts to improve the mobile experience for our customers."
While the new One Step Ahead mobile site is optimized for mobile users with small displays, some key features are shared across sites. For one, all the same products and prices are available on the mobile site. Also, customers can redeem promotion codes on the mobile site just as they would the full site. And finally, purchases use the same 128-bit encryption as the full site, so mobile customers can rest assured their information is transmitted securely and safely.
To visit the mobile site, simply browse to www.onestepahead.com on your mobile phone for quick, on-the-go shopping wherever you are!
About Chelsea & Scott
Chelsea & Scott Ltd, parent company of One Step Ahead and Leaps and Bounds, specializes in unique, hard-to-find products for babies and children. Founded by Karen and Ian Scott, two parents who wanted the best for their own children, Chelsea & Scott rigorously pre-tests its products and makes product design enhancements based on feedback from actual parents from its extensive Parents Panel.
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