Crate and Barrel Selects Searchmetrics as SEO Analytics Software of Choice

NEW YORK, NY--(Marketwire - Aug 23, 2011) - Searchmetrics, the global leader in search analytics software, today announced that leading home furnishings retailer Crate and Barrel has selected Searchmetrics as their search engine optimization tool of choice. The company chose Searchmetrics for its unique database, in-depth competitor analysis and scalability in order to best serve customers looking for the exceptional quality and value of the Crate and Barrel brand.

"Crate and Barrel is one of the world's most admired brands, whose very name evokes the idea of beautiful, affordable goods inspired by contemporary design from around the world," said Dr. Horst Joepen, CEO, Searchmetrics. "The company has always put its customers first and we're pleased to be able to partner with them to help them keep their products visible to buyers who expect the company's products to be on the first page of search results."

"We are committed to a path of constant innovation to provide our customers with the best online shopping experience," commented John Seebeck, Crate and Barrel Vice President for eCommerce. "The expertise of partners like Searchmetrics will help us take our online presence to the next level."

As a Premium customer of Searchmetrics, Crate and Barrel will benefit from access to Searchmetrics' worldwide database of 25 million keywords and 55 million domains as well as automated link management, web analytics integration, keyword tracking and more. Best quality data makes Searchmetrics a top choice for leading brands and ecommerce websites, which constantly require product and market insight to maintain an advantage online.

About Crate and Barrel

Multi-channel home furnishings retailer Crate and Barrel was founded in Chicago in 1962 by retailing pioneers Gordon and Carole Segal. Working directly with European ateliers and factories to import their products, Crate and Barrel was among the first to make contemporary tabletop and kitchenwares designs affordable to American consumers. Today, Crate and Barrel is an industry leader, known for exclusive housewares and furniture designs, excellent value and superb customer service. In addition to a thriving direct marketing division, the company operates stores in most major North American markets, including Toronto and Calgary. In 2010, Crate and Barrel partnered with franchisee Al Tayer Group to open the company's first overseas stores in Dubai. Currently under the leadership of CEO and President Barbara A. Turf, the Crate and Barrel family of brands includes its more modern off-shoot, CB2, and childrens' home furnishings retailer, The Land of Nod. Crate and Barrel is a privately held company owned by the Otto Group of Hamburg, Germany.

About Searchmetrics

Searchmetrics is the global expert in search analytics software, empowering marketers to increase visibility and market share on the world's leading search engines. The company creates value by providing the best quality data. Searchmetrics' robust SEO tool includes access to one of the largest, freshest online databases of 25 million keywords/55 million domains and 90 search engine/country combinations. Clients and partners worldwide rely on Searchmetrics to maximize return from SEO investments with actionable insights that help better manage, improve and scale SEO campaigns.

Headquartered in Berlin, the company's wholly owned U.S. subsidiary, Searchmetrics, Inc., delivers real web intelligence to a growing North American customer base from offices in New York. You can connect with Searchmetrics on Twitter @Searchmetrics or on Facebook at www.facebook.com/Searchmetrics. For more information, please visit: www.searchmetrics.com or call 866-411-9494.