Longfellow Advisors Launches Brand With New Website; Boston Firm Provides New England Employers With Retirement Plans and Executive Benefits

BOSTON, MA--(Marketwire - Aug 29, 2011) - Longfellow Advisors, a Boston-based retirement plan consulting and advisory firm, has launched its website at www.longfellowadvisors.com. The site provides current and prospective clients with information regarding the firm's services and strategic approach to managing employer retirement plans, including 401(k), 403(b), and nonqualified plans.

Longfellow Advisors associates have positioned themselves as industry leaders through industry recognition and article writing. Most of their articles and accolades can also be found on the site.

Longfellow Advisors was spun off from Longfellow Benefits in 2010 as a new entity. In addition to retirement plan consultation, Longfellow Advisors offers employers fiduciary guidance and participant education.

"The name is new, but our approach isn't. Our team of experts continues to give clients the same skilled, unbiased, expert advice and consultation that we've been providing since 1999," said Joseph Gray, managing principal of Longfellow Advisors and Longfellow Benefits.

Longfellow Benefits, which specializes in group insurance benefits, worksite wellness programs and other strategic solutions for employers, unveiled its revamped website at www.longfellowbenefits.com. The site includes a benefits blog, and you can also follow Longfellow Benefits on Facebook and Twitter.

"We are just beginning our foray into strategic interaction and marketing with clients and prospects," says VP of Marketing and Communications Meghan Beaupre. "The website is the foundation from which to build -- without a strong website, your brand cannot move forward. We are excited to have taken this important step toward expanding and reaffirming our already stellar brands in the marketplace."

Longfellow was highlighted as a High Performing Organization by the Center for Organizational Performance in The Netherlands in 2010 and has been recognized by the Boston Business Journal as one of Boston's "Best Places to Work" every year since 2005. Longfellow is a privately held firm serving clients nationally and internationally.

Longfellow Benefits is located at 116 Huntington Avenue in Boston and can be reached at 617-351-6000.

Longfellow Advisors is located at 116 Huntington Avenue in Boston and can be reached at 617-351-6060. Securities offered through LPL Financial. Member FINRA/SIPC. Investment advice offered through Independent Financial Partners (IFP), a registered investment advisor and separate entity from LPL Financial.