HOFFMAN ESTATES, Ill., Sept. 1, 2011 (GLOBE NEWSWIRE) -- Serta Mattress is offering significant savings on its new and popular iComfort Sleep System with the iComfort Free Box Spring Event, going on this Labor Day weekend at participating Serta retailers. With this offer, consumers can get a free standard box spring with any iComfort purchase or save up to $400 on the advanced Serta Motion Perfect Adjustable Foundation.
"Labor Day weekend is traditionally a good time to shop for mattresses because many retailers are offering holiday savings and people have an extra day to shop," says Andrew Gross, senior vice president of marketing. "We really encourage people to take advantage of our Free Boxspring Event by visiting a local iComfort retailer this weekend, before the offer ends."
The new iComfort mattresses feature Serta's exclusive Cool Action™ Gel Memory Foam, which has been designed to address the most common complaints about ordinary memory foam – sleeping too hot and lack of support. This is the world's first memory foam infused with Serta's MicroSupport Gel, a breakthrough in memory foam technology that makes the material up to 12 times more breathable and more supportive than ordinary memory foam.
To find additional information about the iComfort Free Box Spring Event, or to find a local participating retailer, visit www.serta.com/promo. To learn more about the new iComfort Sleep System by Serta, visit www.icomfortbyserta.com.
Media Contact: Kelly Ellis for Serta at kellis@serta.com
About Serta
Serta is a bedding brand leader and the manufacturer of the best selling premium mattress in America, The Serta Perfect Sleeper®, the revolutionary new iComfort® Sleep System, the upscale Perfect Day® collection, the elegant Vera Wang by Serta® Collection and the luxurious Trump Home™ Mattress Collection. For more information, visit, www.serta.com. As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in 60 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality products.
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The following pictures are available for download:
| [Image] | The iComfort Sleep System by Serta Free Box Spring Event |