BERNINA of America Introduces Its New 5 Series Line With 3 Unique Models

AURORA, IL--(Marketwire - Sep 7, 2011) - BERNINA of America is pleased to announce that its new 5 Series line of sewing machines is now available at dealerships in the U.S. and Canada. The 5 Series line consists of three innovative and versatile machines including the BERNINA 530 for the sewing enthusiast, the BERNINA 550 QE for the passionate quilter, and the BERNINA 580 E for the sewer looking to advance into embroidery. Each model is easy to use, packed with features and designed with the customer's creative future in mind.

"The new BERNINA 5 Series embodies our extraordinary passion for quality and a strong innovative drive that have been the ingredients for our success since 1893," said Mike Perich, Interim President of BERNINA of America. "As with all BERNINA sewing machines, the 5 Series models are made from high-quality materials, guaranteeing a long service life along with many innovative features that simplify sewing, quilting and embroidery. We are very excited to offer our 5 Series models to all creative lifestyle and sewing enthusiasts."

The latest BERNINA 5 Series boasts cutting-edge features developed by a team of experts in Switzerland, including:

• BERNINA 530 - A machine for the established hobbyist.
  The BERNINA 530 is the perfect machine for the sewing enthusiast who wants a smart full-size machine for their high creative standards. The B 530 offers Total Stitch Control with a library of over 140 stitches conveniently stored by category for a wide variety of applications. You can view and select stitches directly or use the easy-to-navigate modern LCD screen. The BERNINA 530 also features the proven BERNINA Free-Hand System and a memory function that can store personal stitch combinations.
  
  
• BERNINA 550 QE - For the established hobbyist whose primary interest is quilting.
  The BERNINA 550 QE (Quilter's Edition) is the ideal machine for outstanding patchwork and quilt creations. The B 550 QE features the BERNINA Stitch Regulator (BSR), designed to assist you in mastering free-motion stitching techniques with ease. The BSR detects the movement of the fabric using an optical sensor and regulates the needle movement to create an absolutely regular stitch effect. Whether you're sewing or quilting, modern aesthetics plus innovative technology is an integral part of the package with the B 550 QE.
  
  
• BERNINA 580 E - Enter the world of BERNINA embroidery.
  The BERNINA 580 E combination sewing and embroidery machine is designed for the established hobbyist who is looking for a well-rounded machine that offers high-end sewing and embroidery features for a wide range of sewing projects. This machine includes as standard an embroidery module including over 100 built-in embroidery designs. The B 580 E also features a color touch screen that is clear and easy to navigate, giving you access to hundreds of stitch options and embroidery designs. You can even transfer your own personal designs onto the machine using the convenient USB port. Be sure to visit the 5 Series Web site and try the B 580 E simulator which allows you to comfortably try the many features of the B 580 E on your screen at your convenience. The B 580 E is also compatible with the BSR, BERNINA Embroidery Software V6 and the CutWork Accessory and Software. The B 580 E will be available at BERNINA Dealers' stores in early October
  
  

The manufacturing quality of the BERNINA 5 Series is reflected, among other things, in the precision of its stitches and its high-piercing power. The needle penetrates easily through several layers of thick fabric, including leather and canvas. An additional feature included in the BERNINA 5 Series machines includes a user-friendly interface with crisp LCD displays. The models also provide an exclusive level of Stitch Control that allows you to alter the stitch length, width and needle position, or even create custom combinations. No matter which option you choose, the machine will remember the stitch details for you thanks to expanded memory functions. The stitch patterns are conveniently stored by category for a wide variety of applications. All machines in the 5 Series are equipped with an automatic needle threader, one-step buttonhole sewing program and slide speed control. Should you need any help, the BERNINA 5 Series is also equipped with a built-in sewing consultant that is ready to assist you at anytime.

To learn more about the exclusive BERNINA 5 Series including a guided tour, video tutorials and download patterns, please visit www.berninausa.com/5series or stop by your local BERNINA Dealer.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 500 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.berninausa.com or call (630)978-2500.