SAN MATEO, Calif., Sept. 13, 2011 (GLOBE NEWSWIRE) -- DemandTec, Inc. (Nasdaq:DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Tom Croke has been promoted to Senior Vice President of Worldwide Retail Sales effective immediately. Croke will report to Dan Fishback, DemandTec's President and Chief Executive Officer.
Croke has served in a variety of roles at DemandTec since 2001, most recently as Vice President, Strategic Global Accounts, and has been instrumental in establishing and expanding relationships with many of DemandTec's key retail customers including Best Buy, Target, Walmart and others, as well as fostering DemandTec's international operations.
"Tom has been a key member of DemandTec's management team and I'm confident that in this new role he will have an immediate impact on executing a well-coordinated retail sales strategy focused on revenue growth," said Fishback. "I believe Tom's sales and leadership skills and history of developing strong relationships with many of our key customers make him ideally suited to drive our worldwide retail sales initiatives."
DemandTec also announced that Michael Bromme, DemandTec's former Senior Vice President of Retail, will leave DemandTec effective September 16, 2011. "On behalf of all of DemandTec, I want to thank Michael for his years of service to the company," added Fishback.
About DemandTec
DemandTec (Nasdaq:DMAN) connects more than 400 retailers and consumer products companies, providing common solutions to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
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