Internet Binat Launches Aryaka's Cloud-Based WAN Optimization Into Israel's Fast Growing Technology Market

MILPITAS, CA--(Marketwire - Sep 28, 2011) - Aryaka, provider of the world's first cloud-based WAN optimization and application acceleration solution, announced today that Internet Binat, an Israel-based ISP, has teamed with Aryaka to enable Internet Binat to create new revenue-share opportunities and offer value-added services, thus benefiting both the service provider and its enterprise customer base in Israel with worldwide locations.

Aryaka's WAN optimization delivered-as-a-service removes barriers to globalization and cloud adoption for Internet Binat's customers. Midmarket firms can move to operating expense purchasing to cut costs and launch new products faster. Customers realize immediate multiple benefits including application performance between 2-100 times faster, optimized critical applications such as Microsoft SharePoint, FTP, SVN, RDP and Oracle Data Guard; and better Quality of Service (QoS) for video and voice, ERP and other applications over a dedicated MPLS-like worldwide network. For Internet Binat, the service provider gains increased customer traction and increased revenue per customers as well as the ability to offer tailored application acceleration and differentiated cloud-based WAN optimization services.

Internet Binat has traditionally offered appliance-based WAN optimization. With Aryaka, the company wanted to broaden its portfolio to provide customers a scalable, cost-effective solution for optimizing the global enterprise WAN and accelerating application performance without the need for costly and complex hardware or dedicated links.

"We are seizing this opportunity to gain customer traction and higher margins by being first in our market to adapt to the new way of cloud-based WAN optimization," said Shmulik Haber, CEO of Internet Binat. "Our partnership with Aryaka runs much deeper than a reseller relationship -- it's a technology union that enables our customers to turn cloud services to their advantage. By enabling them to boost performance and productivity, we will be able to increase customer reach, retention, loyalty and satisfaction."

Close collaboration with Internet Binat is part of Aryaka's global strategy to work with committed partners in high-growth regions. The seamless integration of the technologies both companies offer has already netted revenue and joint customers, and is providing upsell opportunities.

"The Aryaka solution immediately showed impressive performance for multiple protocols," said Elad Welner, head of presales for Internet Binat. "For HTTP, we saw 28Mbps of traffic compressed down to just 657kbps over Aryaka. We especially like the centralized visibility of MyAryaka for applications, something we know is absolutely critical for our customers."

"We are delighted to be working with Internet Binat, Israel's leading provider of managed services," said Ajit Gupta, Founder, President and CEO of Aryaka. "We see this relationship as part of a broader move by transformative service providers worldwide to offer cloud-based services to break away from pure commodity business, increasing both their gross margins and their revenue streams while improving customer satisfaction."

About Aryaka
Aryaka is the world's first cloud-based WAN optimization company solving application and network performance issues faced by the distributed enterprise. Aryaka has been named to the Dow Jones VentureWire FASTech 50 innovative startups for 2011, a "Cool Vendor" by a leading analyst firm and a GigaOm Structure 50 company that will shape the future of cloud computing. Aryaka eliminates the need for expensive and complex appliances as well as long-haul connectivity, and enhances collaboration across locations. It offers significant cost, ease-of-use and performance advantages, helping global companies achieve dramatic productivity gains and increased visibility into their WAN applications, locations and performance, while providing 24/7 world-class support. To learn more, visit www.aryaka.com. Follow us at twitter.com/aryakanetworks, facebook.com/aryakanetworks, and on linkedin.com/company/aryaka-networks.

Aryaka is a trademark of Aryaka Networks, Inc. All other brands, products or service names are or may be trademarks or service marks of their respective owners.