Pacific Sands Announces Sale of Retail Business to Former Executive

RACINE, WI--(Marketwire - Oct 3, 2011) - Pacific Sands, Inc. (OTCQB: PFSD) (PINKSHEETS: PFSD) (www.pacificsands.biz), which manufactures environmentally friendly, non-toxic liquid and powder cleaning, laundry, and water treatment products, announced today it intends to sell the direct retail and internet marketing segment of its business, including its ecogeeks.com website, to Randum Creative Group, LLC for 825,000 shares of common stock of Pacific Sands Inc. Randum is owned by Mick Wynhoff, who resigned as President of Pacific Sands on September 30, 2011.

Because the retail segment of the business, and the ecogeeks.com website, were developed internally, they have no value on the books of the Company. The sale of these assets will result in a substantial after tax profit to be recorded in the quarter ending December 31, 2011.

Pacific Sands' CEO and President, Michael Michie, said: "Since Mick and I assumed management control of the company in 2004, we have built an exciting franchise that has become a leader in providing 'green and sustainable' solutions to cleaning and water treatment. From a $200,000 market capitalization in 2004, Pacific Sands has grown to a $9 million market cap company today with sales growth of over 38% last fiscal year.

"Retail and Internet distribution was initially a critical part of our business model. As our company has evolved over the years, manufacturing, distribution and third party private label sales have become the company's dominant revenue and earnings drivers. At the same time, retailing -- and particularly Internet retailing -- is a more specialized discipline with distinctly different marketing and development requirements.

"As we considered whether to make the investment required to build the retail business, it became clear selling this business and focusing on our core manufacturing and distribution capabilities was the right solution. Mick has led the retail business from the start, and has not been closely involved in the company's day-to-day manufacturing and distribution operations for more than a year."

With the resignation of Mr. Wynhoff, and the reduction of headcount to support the retail business, the company believes it has reduced selling and general administrative expenses by about 19% based on June 30, 2011 fiscal year spending levels. While gross sales will be reduced by selling products to Randum at distributor, rather than full retail prices, the sale is expected to be a net positive to earnings for the current fiscal year and beyond.

Pacific Sands expects to release its SEC form 10k audited financial statements for the June 30, 2011 fiscal year very soon.

About The Company
Pacific Sands, Inc. (www.pacificsandsinc.com) is a rapidly growing company that develops, markets and sells unique non-toxic, earth-, health- and child-friendly products for cleaning, personal hygiene, and water maintenance applications. The company's ecoone® Spa Treatment system was named a "Top 50 product for 2008" by Pool and Spa News. Wal-Mart's Innovation Network awarded one of the company's products the highest "Success Likelihood Score" ever granted in the program's 22-year history.

Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.