FT. LAUDERDALE, Fla., Oct. 3, 2011 (GLOBE NEWSWIRE) -- John Mattera, through his newest venture, Boss Sports is working with leading Formula One, NASCAR and IndyCar teams to partner top brands within the elite of auto racing around the world.
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Formula 1, NASCAR and IndyCar represent dynamic global and domestic platforms. With unparalleled levels of brand exposure through sponsorship opportunities that generate hundreds of millions of dollars in marketing, on-air and print advertisement value, plus an extended, experiential connection to desirable market demographics, elite sport can offer incredible returns on investment.
"We are delighted to be working cohesively as a sponsorship company with the leading players in international motorsport and we are anticipating strong momentum for all parties," said Andy King, Managing Directors of Boss Sports.
Boss Sports offers brands unbiased insight and access to a widely sought-after marketplace by aligning them with the teams and athletes that can make elite level auto racing such a dynamic and rewarding platform.
"We are looking forward to working on developing our business with rights holders both internationally and here within the U.S.," stated John Mattera, Chairman of the Board of Boss Sports.
John Mattera first introduced Boss Sports at the Indy 500 100th Anniversary, and has made great strides since. Boss Sports uses its connected insider knowledge of both business and racing to present opportunities and strategies to corporations looking to achieve significant gains in brand recognition, brand experience and brand value.
About Boss Sports:
John Mattera recently founded Boss Sports. Boss Sports is a division of Boss Global, and is dedicated to utilizing the platform of elite sport to significantly enhance brand and shareholder value. Boss Sports inherently has expertise in the areas of F1, NASCAR, IndyCar and Grand-Am and has expedited over $200 million in sponsorship money into auto racing alone over the last 15 years.
Boss Sports' market leadership is based upon the creation of a unique value proposition that is applicable to both potential sponsors and rights holders. Boss Sports uses corporate business intelligence and contacts to identify and deliver sports marketing programs that have instinctively measurable ROI. For more information please visit http://www.BossSports.com.
About John Mattera:
John Mattera is the Chairman and CEO of The Mattera Reserve, Inc., a worldwide private equity firm with investments in 23 countries. Together with The Mattera Reserve partners, the company has backed many of the world's best entrepreneurial leaders. Mr. Mattera is also Managing Director of XEN IX Capital, Ltd., a private investment firm combining the disciplines of traditional private equity, venture capital and related debt and lending strategies to provide business building solutions to growing firms across nearly all industries. The Mattera Reserve, Inc. and Xen IX Capital, Ltd. utilize the private funds of John Mattera to make their investments.
About Andy King:
Andy King has over 20 years experience in sports sponsorship from golf, football, rugby, and most extensively in all forms of motorsport through Formula One, including the creation, placement and management of numerous standout commercial sponsorships and partnerships. Mr. King has vast experience in sponsorship strategy, negotiation and activation.
