TAMPA, FL--(Marketwire - Oct 5, 2011) - Terry Murray, an executive coach for Fortune 1000 companies, entrepreneurs and startups, thinks the difference between a company that's surviving to one that's thriving isn't buried in their bottom line, but rather, it's hidden in their hearts.
Murray, author of The Transformational Entrepreneur: Engaging the Mind, Heart, & Spirit For Breakthrough Business Success (www.yourbizstartup.com), has found that companies that are driven by inspiration and positive emotions become inherently more successful than companies that focus exclusively on the profit-loss statements.
"Business and the human spirit are not mutually exclusive," said Murray. "In fact, the integration and alignment of taking a mindful approach to business is an accelerant towards success in today's volatile marketplace. It cultivates authentic presence, positive communication, full engagement, adaptability, and taps into the creativity of human beings."
Moreover, research is showing more and more that creativity in corporations -- where the next big ideas come from -- is linked to how good employees and managers feel about working there.
"The competitive parameters of global markets are also changing rapidly and in unprecedented ways," he added. "This demands adaptive change and creative solutions to maintain competitive advantage. As an example, the 2010 IBM CEO survey indicated the single most important attribute CEOs are looking for in future leaders is creativity and the ability to cultivate creativity throughout the organization. Yet they continue to lead and manage in very traditional ways that disengage associates. Gallup's study on employee disengagement showed that 73 percent of employees are disengaged or activity disengaged with their employers and only 27 percent show up with any passion or excitement. Some managers might say, 'So what?' Well, in a study conducted by Gallup and published in the Harvard Business Review, companies that engage both their employees and their customers on an emotional level enjoy a 240 percent improvement in financial performance. So, making your staff feel good about their work is clearly very good for your bottom line."
About Terry Murray
Terry Murray is an author, speaker, professional coach, and business executive with more than 20 years of progressive experience in real-world strategic development, leadership, and business execution. His leadership in strategic development and execution for Fortune 1000 and start-up companies has directly contributed more than $1 billion in market capitalization growth throughout his career.
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