HootSuite Acquires Location-Based Marketing Tool Geotoko, Adds to Social Media Management System

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 12, 2011) -

Editor's Note: There is a video accompanying this press release.

HootSuite has acquired Geotoko – a location-based marketing tool – adding to the existing geo-location capabilities in the social media management dashboard. This geo-analytic software will help businesses market to, and understand their audience and customers.

The Geotoko technology reports on social media interactions like key influencers, customer sentiment, and demographic patterns to help businesses draw conclusions about audience behavior, as well as help brands reward customers for checking-in via Foursquare and Facebook Places.

Understand Customer Experience

With HootSuite's Geotoko tools, businesses can gather competitive intelligence to see how their reviews and traffic compare trends across locations, and know exactly who is checking-in, what their comments are, and even the assets (including photos) they publish during their visit.

Further, companies can view reports from hundreds of chain locations to see opportunities or identify shortcomings early. Then, by understanding the unique needs of user segments by demographic or location data, they can create effective, targeted campaigns.

Recent Acquisitions

This is HootSuite's fifth acquisition – along with What the Trend, Twapper Keeper, TwitterBar (now HootBar) and Swift App (now HootSuite for Android) – and follows recent news of 3 million in debt bridge financing, LinkedIn Certified Developer program participation, and the advanced Facebook integrations.

Ryan Holmes, HootSuite CEO says,

"Geo-location will be the hotpoint addition to every savvy marketer's mix in 2012 and beyond. Geotoko is our most material acquisition to date and we are ecstatic to welcome the talented team on board. As past TechCrunch Disrupt winners, the team will be harnessing their expertise by integrating the Geotoko engine into the HootSuite Platform."

Geo-Owls

Geotoko launched in May 2010 at the TechCrunch Disrupt conference in New York as part of the Startup Battlefield competition. The founders are joining HootSuite with CTO Rasheed Akhtar coming on as Director of Local and CEO Adarsh Pallian serving as Director of Apps and Integrations.

Available Today

HootSuite's Geotoko tool is ready to go. Interested companies can request a demo via the company website: http://geotoko.com/request

More information: http://blog.hootsuite.com/geotoko-acquisition/

Video: The HootSuite video features a song by The Radii called "Can't Take You/Can't Shake You." Find them on Twitter @theradii, and on Faceook at Facebook.com/theradii.

To view the video accompanying this press release, please visit the following link: http://www.youtube.com/watch?v=0s8BNZ4bpc8