MENDON, MA--(Marketwire - Oct 17, 2011) - Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print media, today announced the launch of its new MagnaMedia® Digital Fabrics Collection. The first two products in the line, VM-Canvas™ 22 and VM-Bamboo™17, will be displayed in Visual Magnetics' booth (#653) at SGIA 2011 taking place October 19-21 in New Orleans.
The new MagnaMedia® Digital Fabric Collection brings warmth and luxury to the in-store experience by adding unique, textured surfaces to graphic content. The Digital Fabric Collection is ideal for producing woven fabric-textured photo reproductions, wall murals and fabric based POP signage. VM-Canvas 22, a 22 mil, 100% cotton magnetic receptive canvas with a luxurious, soft matte, washable, textured print surface and Visual Magnetics VM-Bamboo 17, a 17 mil, 100% bamboo magnetic- receptive fabric has a versatile, smooth textured matte print surface for a high quality look and feel.
VM-Bamboo17 and VM-Canvas 22 MagnaMedia are well suited for graphics using almost any digital and analog printing technologies and feature Visual Magnetics' patented Micro-Iron™ back-coating, which allows for concave, convex or flat, multi-layered dynamic displays which can be retrofitted into existing POS fixtures while providing customers savings on costs associated with shipping, storage and installation vs. bulkier rigid panel displays. Verizon Wireless recently selected VM-Canvas 22 to create new eye-catching wall designs promoting new product launches to enhance the retail store experience. The company is now using Visual Magnetics MagnaMedia in about 2,200 of its locations.
"Verizon wanted to create displays that demanded attention, represented maximum quality yet were easy to install and remove when campaign cycles changed," said Joe Fiamingo, associate director, print services at Verizon Wireless. "VM-Canvas 22 was perfect for creating something different and visually impactful without requiring a hard or resin-based wallcovering. It provided all of the capabilities and rich texture that Verizon was looking for and we are very pleased with the results."
The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and fabrics, and InvisiLock® custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia product to achieve instant, high-quality signage and displays. Visual Magnetics' MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.
"Visual Magnetics' magnetic-receptive media is revolutionizing the graphics display industry, and our new collection of digital fabrics will allow us to take our offerings to another level," said Joe Deetz, CEO of Visual Magnetics. "The unique properties of MagnaMedia digital fabric will enable the creation of stunning, fabric-textured graphics that, like all of Visual Magnetics' products, can be updated effortlessly."
VM-Canvas22 is available immediately in 60 inch x 100-foot rolls while VM-Bamboo17 will be available in January 2012 in 50 inch x 100-foot rolls.
To set up a meeting with a Visual Magnetics representative at SGIA to experience these products for yourself, please contact Jordan Bouclin at Jordan.bouclin@svmpr.com or (401) 490-9700.
About Visual Magnetics
Visual Magnetics is the creator of the revolutionary patented large-scale graphics system that matches magnetic-receptive technologies with the highest quality print media -- empowering brands to create dynamic in-store experiences that can be effortlessly updated. Three-time winner of the DPI Product of the Year Award, the easy-to-use Visual Magnetics Graphic System™ features the patented Micro-Iron™ MagnaMedia® printable films to produce stunning photo-quality graphics that enable design flexibility and allow for multi-layering of graphic panels. MagnaMedia works on all printing platforms, the process being no different than any other papers or films, and is as easy to install as simply rolling down the graphic -- substantially lowering or eliminating installation costs while giving a professionally mounted appearance. MagnaMedia also rolls easily for increased savings in shipping. The Visual Magnetics Graphic System is fully recyclable. Follow Visual Magnetics on Twitter at http://twitter.com/VisualMagnetics. For more information, please visit www.visualmagnetics.com or call toll free 855.847.6244 (855.VISMAG4).
Contact Information:
For additional information, contact:
Jordan Bouclin
SVM Public Relations
401-490-9700