WASHINGTON, Oct. 20, 2011 (GLOBE NEWSWIRE) -- GovDelivery, a leader in cloud-based communication solutions for government, announces significant enhancements to its digital communications solution, allowing its customers to dramatically improve the reach, efficiency and results of citizen communications efforts. With unparalleled reach spanning over half of major federal agencies, local governments across 38 states and a large presence in the United Kingdom, GovDelivery has been instrumental in transforming government's ability to maximize direct connections with the public. The new capabilities allow agencies to reach more people while utilizing the most popular digital channels, cutting-edge integration options and targeting tools to deliver measurable results.
The enhancements were introduced by GovDelivery CEO and co-Founder, Scott Burns, yesterday to an audience of more than 300 government professionals at GovDelivery's user event at the J.W. Marriot in Washington, DC. "GovDelivery was a leader in bringing a cloud-based communication solution to all levels of government for the past 10 years, and we have helped the public sector reach more people, more effectively than ever before possible," Burns told the audience. "With these enhancements, we have brought together lessons learned over the past 10 years with the incredible opportunities presented by social media and other channels to deliver technological innovation that will enable government to realize the full potential of digital communication."
The new enhancements to the GovDelivery Digital Communication Management (DCM) solution provide a range of benefits that will bring value to government organizations. For example, the newly enhanced GovDelivery DCM increases the effectiveness of government agencies by making it even easier for them to reach more people through the GovDelivery Network, which allows agencies to cross-promote their information and updates with other government organizations. The GovDelivery Network capability is already responsible for a 40% or greater improvement in outreach for government organizations using it today.
One government entity already seeing outstanding results is the State of Indiana, which recently announced that it had accumulated more than 1 million digital communication subscribers with the help of the GovDelivery Network cross-promotion capability. For more on the State of Indiana's success with GovDelivery, view the story on Government Technology: http://www.govtech.com/e-government/1-Million-Users-Register-for-Indiana-Digital-Updates.html.
Government agencies can improve efficiency through GovDelivery DCM by enhancing their ability to reach citizens through the most popular forms of digital communications: email, SMS, Twitter, and Facebook. Furthermore, the openness of the solution allows for government agencies to directly connect and integrate with other systems, such as WordPress and Drupal.
"We just started using the new social media tools and advanced bulletin editor. I am very happy with the program. It has allowed us to create more dynamic and attractive bulletins and to interconnect our GovDelivery messages and social media initiatives. Our hope is that with the link between the bulletins and our social media accounts our GovDelivery database will continue to grow," said Edie Damann, Marketing & PR Manager, City of Dunwoody, Georgia.
Finally, government agencies will see improved engagement, measured in support for mission-critical results, through advanced newsletter editing, audience filtering, and stakeholder targeting tools which have been integrated into the GovDelivery DCM solution to complement the customized, informational updates that have been the historic strength of government communication through GovDelivery.
More than 80% of GovDelivery clients are now using these updated features, and the feedback has been outstanding. For example, more than thirty clients now use GovDelivery's APIs to integrate with existing systems and major clients at all levels of government are now sending updates to email, SMS, and social media directly through GovDelivery.
For a full list of enhanced features and functionality, please visit http://www.govdelivery.com/pdfs/DCM_New_Features_and_Functionality.pdf.
About GovDelivery
GovDelivery helps public sector organizations maximize direct connections with the public through digital communications. GovDelivery's Digital Communication Management solution is a comprehensive, government-to-citizen communication solution designed specifically for the public sector. GovDelivery serves more than 450 government organizations worldwide including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom. Government organizations use GovDelivery to optimize effectiveness, efficiency, and engagement in communications with the public. GovDelivery is a partner company of ICG (Nasdaq:ICGE). For more information, visit http://www.govdelivery.com.
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