Black Powder Customs Launches Custom Snowboard Campaign Dubbed "Uniquely You"

KANSAS CITY, MO--(Marketwire - Oct 24, 2011) - Black Powder Customs, a snowboard brand focused on providing limited edition, and fully custom designed snowboards, launched a new marketing effort dubbed "Uniquely You." The marketing initiative will put Black Powder Customs' customers front and center by profiling them, their backgrounds and how their snowboards match their unique personalities and snowboarding styles. Zack Newton, a 17-year-old from Australia, was one of the first international customers to be featured by Black Powder Customs.

Check out Zack's board on the Black Powder Customs Facebook page: http://www.facebook.com/BlackPowderCustoms

Newton, who found Black Powder Customs through an online search for custom designed snowboards, wanted to create a unique board that would stand out and show off his laid-back riding style on the slopes. "It's a really responsive board. I don't have to put much effort into popping a nice ollie, and I'm the only one in the whole world to be rocking this design. The vibrant colors and untamed look of the design are 100 percent my style, and there's something really special about having a board that's unique to yourself," Newton said. "Plus, it really stands out from all the other boards out on the board racks!"

Newton has been snowboarding six years. Even though he resides a long way from the snow, that doesn't stop him from his love of snowboarding with freeboarding being the other way he carves when snow isn't available. His goal is to ultimately start a career in snowboarding and share his boarding style as an instructor to other aspiring snowboarders.

Curt Cuscino, founder of Black Powder Customs, said he wanted to do something special for their customers and he knew this would be an opportunity for them to share their unique and incredible stories with fellow snowboard enthusiasts, the press and fans of the brand. "I enjoy learning about their unique identities which they create through what Black Powder Customs offers to our customers. This was a great way for us to share their stories through social media, using Facebook, Twitter, blogging and press release avenues like Marketwire. I hope everyone has a chance to check out Zack's custom board on our website and Facebook page to get a glimpse into what we can do for our customers -- the ones who carry our brand and our snowboards out into the world," said Cuscino.