FT. LAUDERDALE, Fla., Nov. 10, 2011 (GLOBE NEWSWIRE) -- John Mattera has partnered with Andy King to create a new elite-racing sponsorship program, Boss Sports. The sponsorship company will work with a range of global brands featuring logos onto cars where their brands will be seen by a multitude of viewers.
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"Working along side John Mattera is a great opportunity, the launch of Boss Sports is an exciting time for all stakeholders," said Andy King, Managing Director of Boss Sports. "I am especially happy about our new 'team sponsorship management program,' this program will allow for teams to race and for us to manage, coordinate and optimize all existing and future sponsors."
John Mattera introduced Boss Sports earlier this year at the Indy 500 100th Anniversary. The event attracted a viewership rating of more than 6.7 million. Chairman of the board, John Mattera, introduced the concept of packaging together sponsorship deals for elite athletes, racers and presented them to major corporations around the world. In recent years, the Indy 500 has grown into one of the most popular global sporting events, and significantly increased its appeal for both consumers and clients of Boss Sports. John Mattera sees a unique opportunity to bring sponsorship deals to the top performers in the elite sport of racing.
"Boss Sports will give brands supreme access to a widely sought-after marketplace by allowing them to partner with the teams and athletes that make elite-racing an exciting and expanding platform," said John Mattera.
About Boss Sports:
Boss Sports, a division of Boss Global, is dedicated to utilizing the platform of elite sport to significantly enhance brand and shareholder value. Boss Sports has expertise in the areas of Formula 1, NASCAR, and IndyCar. Boss Sports' market leadership is based upon the creation of a unique value proposition that is applicable to both potential sponsors and rights holders. For more information please visit http://www.BossSports.com.
About John Mattera:
John Mattera serves as the Chairman of the board to Boss Sports, a division of Boss Global, which is dedicated to utilizing the platform of elite sport to significantly enhance brand and shareholder value. Boss Sports inherently has expertise in the areas of Formula 1, NASCAR, IndyCar and Grand-Am.
John Mattera is currently the Chairman and CEO of The Mattera Reserve, Inc., a worldwide private equity firm with investments in 23 countries. Together with The Mattera Reserve's partners, the company has backed many of the world's best entrepreneurial leaders.
About Andy King:
Andy King serves as managing director to Boss Sports. Andy King has over 20 years of experience in sports sponsorship from golf, football, rugby, and most extensively in all forms of motorsport through Formula One, including the placement and management of commercial sponsorships. Mr. King has experience in sponsorship strategy, negotiation and activation.
