Shane Co. Launches Innovative Mobile Website

DENVER, CO--(Marketwire - Nov 29, 2011) - Shane Co., the largest privately held jeweler in the United States, today announced the launch of the ShaneCo.com mobile website, optimized for mobile devices including iPhone and Android smartphones. It will serve as a complement to the regular site with fully functional ecommerce capability, plus a user-friendly interface and navigation to allow the ultimate shopping experience. The new mobile site simplifies the main website -- making it clearer and cleaner -- for enhanced accessibility.

"Leveraging the mobility of today's consumer in our ever-increasingly busy world, we view the new mobile website as an important tool in communicating to our customers that we understand their needs," said Price Blanchard, Executive Vice President of Merchandising and Marketing at Shane Co. Director of eCommerce Correy Honza added, "This cutting-edge site really will make shopping for jewelry easier and the Shane Co. brand even stronger and more relevant in our constantly evolving environment."

ShaneCo.com's mobile website includes all of the key interactive functions of the regular website including the ability for the user to:

• Browse ShaneCo.com's entire inventory and buy directly from the mobile device.
  
  
• Use Shane Co.'s innovative Design-Your-Own tool to customize rings, earrings, pendants and charms with the gemstones of the user's choice.
  
  
• Access gemstone and jewelry educational content.
  
  
• Access their Wish List, as well as their family and friends' Wish Lists.
  
  

The new mobile website was designed and developed by Shane Co.'s in-house Web Development team, with assistance from their mobile partner MobileFusion.

About Shane Co.
Shane Co. is the largest privately-held jeweler in the United States. The Denver, Colo.-based company is a direct importer of diamonds, rubies, sapphires and pearls, and operates 20 stores in 13 states, as well as an online store at ShaneCo.com. Shane Co. is recognized in the industry as a price leader offering the finest array of customer benefits, including a free lifetime warranty and a 60-day money-back guarantee.
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