CHICAGO, Nov. 29, 2011 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that Mile High United Way of Denver, Colorado, has chosen the award-winning Cision marketing and public relations software platform as its campaign management solution.
Mile High United Way serves Denver and four other counties in its metropolitan area. Founded in 1887 as the first "United Way" organization, it works with over 50,000 individual and 800 business donors, more than 100 non-profit partners and state and local government agencies to unite people, ideas and resources that advance the common good and drive positive change.
Mile High United Way selected Cision because it has changed the way it communicates with media, influencers, donors and its stakeholder communities.
"We've turned the corner in how we tell our story: we've moved from a traditional, one-way model to a much more interactive environment. Now we communicate using SEO [search-engine optimized] press releases, social media communications, and an entire social media team that monitors online conversations and engages with our communities," said Robert Thompson, Director of Media Relations.
"But to do that, we needed a tool that only Cision can provide: one that monitors both social and traditional media, and helps us spot trends, connect with influencers and audiences, communicate our story, keep us on the same page, and clearly show the ROI from our activities. Cision wraps all those activities up with a nice little bow: the Cision Media Database; social media, online media and print media monitoring; SEO and web distribution; and basic analytics," he said.
"Mile High United Way is communicating with media, digital influencers and constituents in new and exciting ways. Cision gives the Mile High team the software, information and tools that lets them do that with maximum efficiency," said Peter Granat, President and Chief Operating Officer of Cision North America.
Winner of a CODiE Award for 2011's Best Marketing/PR Solution from the Software and Information Industry Association (SIIA), CisionPoint has been adopted by nearly 30,000 users in over 20 countries since its launch in October 2007. It is available in eight languages, and used by 49 out of the top 50 PR agencies, corporations, nonprofits, universities and solo practitioners. CisionPoint also has won a CODiE Award for Best Online News Service and received the Product Development of the Year award for 2010 from the Data Publishers Association (DPA) in the UK.
About Cision
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, with partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com.
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