PLEASANTON, CA--(Marketwire - Dec 1, 2011) - Trainer Communications, a premier provider of integrated marketing and high-tech public relations services, today announced that it has won the 2011 MarCom Platinum Award in the Communication/PR category for its work with Ernst & Young. Granted by the Association of Marketing and Communication Professionals, Trainer has won this award every year for the past four years.
From April 2011 to June 2011, Trainer worked with Ernst & Young in a very short time frame to promote awareness of the Ernst & Young Northern California Entrepreneur of the Year Awards Program. To achieve this, Trainer aggregated data from past Ernst & Young award applications to show that Silicon Valley companies were experiencing more success than in previous years. Trainer developed a creative angle to elevate Ernst & Young into the conversation alongside "rock star" Silicon Valley CEOs who naturally generate interest from the media.
Under the campaign titled "The Valley is Back," Trainer gained awareness for Ernst & Young through a press release, infographic, and video interviews with business leaders in Silicon Valley. The end result showcased coverage in top-tier business and broadcast press, including ABC, CBS, NBC, The New York Times, The Wall Street Journal, and USA Today.
"When you consider the prestige of the Ernst &Young brand, coupled with the tall task we had to land them on TV and in business press, this ranks among the top awards we have won in the history of Trainer," said Susan Thomas, CEO of Trainer Communications. "Trainer will continue to push the envelope with future campaigns that hold just as much prestige as Ernst & Young carries."
About the MarCom Awards
MarCom Awards is administrated by the Association of Marketing and Communication Professionals and is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. The MarCom Awards may be the largest of its kind receive over 5,000 entries every year. The different entries range in advertising agencies, PR firms, design shops, production companies and freelancers. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals.
About Trainer Communications
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, telecommunications, enterprise software, networking, and consumer industries. Trainer represents industry leaders and high-growth technology companies that recognize visibility is critical to meet business objectives. Trainer is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, Trainer has represented more than 250 companies. Based in Silicon Valley with worldwide coverage, the agency has received numerous prestigious national awards, including Bulldog Awards, the PRSA Silver Anvil and Bronze Anvil Awards, the MarCom Gold Awards, the Iron Sabre Award, the National Videographer Awards, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit www.trainercomm.com.
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